Twitter Opens Up Its Amplify Video Ad Program
October 08, 2015 at 17:00 PM EDT
Twitter just announced an expansion of its Amplify ad program that should make it accessible to more publishers and advertisers. Amplify is the company’s two-year-old program for video ads. Initially, it involved a direct and somewhat complicated relationship — the publisher would embed a short video clip in a tweet, then the advertiser would both include a short pre-roll ad in… Read More