Expectant mothers who enroll in UnitedHealthcare Community Plan’s Baby Blocks® interactive incentive program keep healthy-baby appointments and maintain healthy behaviors through their pregnancies, as well as deliver healthy babies.
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UnitedHealthcare mascot Dr. Health E. Hound leads a group of teen moms and moms-to-be in healthy exercises at the 15th annual Teaching Teens Outstanding Parenting Skills (T-TOPS) conference at the Central Baptist Bearden church in Knoxville, Tenn. UnitedHealthcare representatives gave a special lunchtime presentation on UnitedHealthcare’s Healthy First Steps case management program and Baby Blocks, an award-winning, free online wellness-incentive program. (Photo Credit: Bryan Allen)
Baby Blocks helps new and expectant moms manage doctor visits and promotes healthy behavior during pregnancy and the first 15 months of their baby’s life. The interactive tool is available to women covered by UnitedHealthcare Community Plan in 16 states, including Tennessee. Expectant moms receive incentives for completing prenatal, postpartum and healthy-baby appointments. Users can access Baby Blocks via a mobile web application on their iPhones and Android smartphones.
“The response we’ve received from moms and mom’s to be that are using UnitedHealthcare’s Baby Blocks program has been very positive,” said Rita Johnson-Mills, CEO of UnitedHealthcare Community Plan of Tennessee. “This fun and easy-to-use tool gives mothers a helping hand – it’s an opportunity to improve their health and the health of their babies, and receive some rewards as well.”
In Tennessee, the infant mortality rate is more than 7 per 1,000 live births, ranking the state 41st , according to United Health Foundation’s 2014 America’s Heath Rankings® report, and more than 9 percent of babies weigh less than 2,500 grams (5 pounds, 8 ounces). Baby Blocks can help increase safe and healthy pregnancies and deliveries. Since its launch in Tennessee in 2012, more than 9,000 babies have been born.
The program enables users to receive email appointment alerts and wellness-related text messages, connect directly with maternity nurses and earn rewards for keeping the appointments. Rewards include gift cards to retail outlets, and maternity-related items such as teething rings, diaper bags, thermometers and other items.
UnitedHealthcare serves more than 1 million people in Tennessee with a network of 142 hospitals and more than 25,000 physicians and other care providers statewide.
About UnitedHealthcare
UnitedHealthcare
is dedicated to helping people nationwide live healthier lives by
simplifying the health care experience, meeting consumer health and
wellness needs, and sustaining trusted relationships with care
providers. The company offers the full spectrum of health benefit
programs for individuals, employers, military service members, retirees
and their families, and Medicare and Medicaid beneficiaries, and
contracts directly with more than 850,000 physicians and care
professionals, and 6,000 hospitals and other care facilities nationwide.
UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE:
UNH), a diversified Fortune 50 health and well-being company. For more
information, visit UnitedHealthcare at www.uhc.com
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View source version on businesswire.com: http://www.businesswire.com/news/home/20151117006990/en/
Contacts:
Buddy Castellano, 952-931-4775
buddy_castellano@uhc.com