BattleFrog is a fitness lifestyle brand anchored around the nation’s fastest growing “obstacle course race” (OCR), which happens to be the fastest growing participation sport in North America. According to BattleFrog CEO Ramiro Ortiz, the number of people running OCR races is about double the number of those participating in marathons, and the Fiesta Bowl was the perfect opportunity to introduce the BattleFrog brand to millions of athletes.
Said Ortiz, “BattleFrog couldn’t be prouder to be the Title Sponsor of the Fiesta Bowl, one of the great family sporting events of the year. BattleFrog races are grounded in love of family, friends, fitness, country and the great outdoors. We feature 44 races in 33 cities throughout North America and we love hearing how our events bring together families, co-workers and friends to train, build teamwork and confidence, and share a fun, challenging day together outdoors.”
The timing of the sponsorship, on one of the “New Year’s Six” bowl games, was no accident as millions of people will look for a fitness challenge to shake off the excesses of the holiday season. BattleFrog’s Lifestyle Director, Corinna Coffin, has been hard at work preparing fitness plans for the New Year. Said Coffin: “Everyone wants to jump start their routine on New Year’s Day, and training for a BattleFrog race with friends and family is the perfect way to start the year. At www.battlefrogseries.com we offer lots of free nutrition and workout tips to jumpstart your fitness and get you #BattleReady not only for our race, but to feel great all the time. BattleFrog is 'fun fit' and you're going to love the way you feel.”
BattleFrog’s Operations Director, retired Navy SeaBee Master Chief Dean Joyce, believes that anyone can complete a BattleFrog race and said the series strives to be “the ultimate outing for families, friends and co-workers.” Said Joyce: “BattleFrog is a really special community of people that come together on race day. Our courses are modeled after a ski village: we have some routes that are challenging for elite athletes, we have a few short-cuts for new Battlers and a kids course that your whole family will love. Everyone feels accomplished and challenged and finishes in a patriotic festival with food, drinks, music and activities for the whole family.”
BattleFrog will be holding 44 events in 33 cities throughout North America in 2016, including two (2) races in Phoenix, Arizona. It’s first-ever Phoenix race will be held January 30, 2016 at Fort McDowell. For registration and to learn why Battling is Believing™, please visit www.battlefrogseries.com.
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ABOUT BATTLEFROG. The BattleFrog Obstacle Race Series is the nation's fastest growing OCR event. It is heralded as one of the top OCR companies by industry publications and is widely considered the most challenging Elite Points Series event in OCR. BattleFrog is more than a race, it is also about love of family, country, fitness and the great outdoors. At every event BattleFrog offers its namesake BattleFrog Open Course, the "BattleFrog Extreme," challenging racers to achieve the longest overall distance, the "BullFrog Mile" and the 400-meter "Tadpole Dash" for families with young children. The BattleFrog College Championship on ESPN is the most-watched Obstacle Race show on television and will return in June of 2016 on ESPN. Follow our national advertising campaign on ESPN starring Rippit, the mascot who exclaims: "BattleFrog: Gotta Live It!™" at the conclusion of every commercial. To sign up for a BattleFrog event, visit www.BattleFrogSeries.com, and we invite you to follow BattleFrog on Facebook. BattleFrog – Gotta Live It™.
BattleFrog Fast Fact Sheet
1. Races: At every event, BattleFrog offers its namesake BattleFrog Open Course (approximately 8km), the “BattleFrog Elite,” with cash prizes for top runners, "BattleFrog Extreme," challenging racers to achieve the longest overall distance over the entire day, the "BullFrog Mile" for teens and the 400-meter "Tadpole Dash" for families with young children.
2. Locations: BattleFrog offers 44 races in 33 cities throughout North America at some of the most scenic and beautiful locations in each region. BattleFrog will hold its first Phoenix race January 30, 2016 at Fort McDowell.
3. Race Experience: BattleFrog is modeled after a ski village with activities for the entire family and for participants of all skill levels.
4. Obstacles: BattleFrog courses contain 22+ obstacles over approximately 8KM (5 miles). Obstacles include the world’s largest Platinum Rig (familiar terrain for anyone who has completed a cross-fit class), climbing walls, carrying objects like Wreck Bags over distances, traversing water and scaling climbing obstacles like BattleFrog’s Delta Ladder. Difficulty levels vary by wave (start time) and obstacle lane, giving the course a “ski village” feel that will be both challenging and complete-able for all skills levels.
5. Finisher’s Perks: Every BattleFrog finisher earns a coveted finisher’s medal and tee-shirt to commemorate their day. All finishers receive complimentary race photos and a personal video of their race experience to share with their friends, powered by iRewind.
6. Average Finishing Time: Between 2 and 3 hours.
7. Average Wave Size: Waves are capped at 250 participants every twenty minutes.
8. Festival: All participants finish in the BattleFrog festival, a family-friendly event featuring food, drinks, music and activities. Modeled after a 4th of July picnic, the festival is fun, engaging and patriotic.
9. BattleFrog’s Commitment to Veterans: BattleFrog was the brainchild of three retired Navy Seals. The commitment to America’s values and the roots of OCR in boot camps lives on to this day as BattleFrog employs many veterans including former SEALs, Sea-Bees and Navy Engineers. At every BattleFrog race, our veterans perform the “Old Glory” ceremony and honor the service of local veterans. BattleFrog makes annual contributions to the Navy SEAL Museum.
10. Pro Team: BattleFrog has the most decorated Pro Team in OCR anchored by “OCR Dream Couple”, BattleFrog Champions Ryan Atkins and Lindsay Webster. The team is rounded out by Canadian National Team biathletes Marco Bedard and Claude Godbout, as well as BattleFrog Lifestyle Director and Professional racer Corinna Coffin.
11. Television: BattleFrog is the creator of television’s most popular OCR show, the BattleFrog College Championship on ESPN. The 2016 BattleFrog College Championship, and a companion show, the 2016 BattleFrog Invitational, will air on ESPN in summer of 2016. To learn how you can participate, please visit www.battlefrogseries.com and “Contact Us”.
12. Website: BattleFrog offers race registration, training and nutrition tips, media coverage and other exciting features at www.battlefrogseries.com
13. BattleFrog Open Championship: Each year BattleFrog hosts the “BattleFrog Open Championship,” in which qualified athletes compete for the largest prizes of the year and the honor of being crowned BattleFrog Champions. For more information on the 2015 Open Championship, please see our press release: http://../12517939-battlefrog-crowns-dream-couple-2015-champions.html.
Contact
Michael McAllister
***@battlefrogteam.com
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