Edgecase Named a 2016 Gartner Cool Vendor for Digital Commerce Marketing

Edgecase, the leading provider of product data intelligence and enrichment, today announced that it has been chosen as a 2016 Cool Vendor for Digital Commerce Marketing. This year, Gartner reported on five vendors. According to the report, consumer expectations of compelling shopping experiences are pushing marketers to enhance and evolve their digital commerce strategies and marketing efforts. With a focus on providing unique intelligence and enriched product data that enables retailers to deliver an inspiring shopping experience, Edgecase believes this creates a unique opportunity for tools like its Product Intelligence Platform to make an impact on product discovery.

The Edgecase Product Intelligence Platform improves product findability and relevancy by working with retailers to enrich the product vocabulary and to attribute data that fuels on-site search, faceted navigation, personalization and more. By identifying enriched product attributes that align with how consumers think, Edgecase empowers retailers to speak the language of their customers. Continuous reporting and optimization ensures retailers have the intelligence they need to better understand how shoppers interact with product data at the attribute level, where the most robust insights live and other analytics tools can’t access. Proprietary technology highlights areas of opportunity, brings clarity to decisions that can be made, and assesses the impact of those decisions over time.

Edgecase’s current client portfolio includes key industry leaders including Crate & Barrel, Lancôme, Urban Decay and Sally Beauty.

“We are extremely honored to be included in Gartner’s Cool Vendor report,” said Susanne Bowen, CEO, Edgecase. “Our passion truly is working with our clients to improve product data and ultimately, fuel better shopper experiences. We are very proud of the work we’ve done so far, and believe that being included in a report of this stature is validation that what we do is in fact game-changing and unique in terms of innovative retail technologies. There are more great things to come from Edgecase and this announcement is great momentum for our team.”

The 2016 Cool Vendors in Digital Commerce Marketing report can be found here.

Gartner, Cool Vendors in Digital Commerce Marketing, 2016, Kirstin Newbold-Knipp, Jennifer Polk, 13 April 2016

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Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Edgecase

Edgecase leverages unique intelligence to improve product findability and relevancy that fuels an inspiring shopping experience. Edgecase’s Product Intelligence Platform gives you actionable insights and enriched product data that connects shoppers with the products they’re actually looking for, resulting in higher engagement, conversion, and cross-channel revenue. Forward-thinking retailers using Edgecase include Crate & Barrel, Pier 1 and Urban Decay.

Edgecase was founded in 2012 and is based in Austin, Texas. The team is comprised of passionate and innovative thinkers who know that company success is created through the powerful combination of unique technology, expertise and deep client relationships.

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