Koolaburra by UGG Officially Launches with Collection of Carefree Casuals

Just in time for fall, Koolaburra by UGG® (a division of Deckers Brands, NYSE:DECK) is officially launching in retail stores nationwide in early September. The free-spirited little sister to the UGG® brand, the collection comprises a spectrum of boots and slippers in a range of heights and silhouettes. Endlessly chic and effortlessly wearable, the brand’s carefree casuals offer the burgeoning fashionista elevated style and quality at wallet-friendly prices.

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Koolaburra by UGG® launches in retail stores nationwide in early September. (Photo: Business Wire)

Koolaburra by UGG® launches in retail stores nationwide in early September. (Photo: Business Wire)

With 10 silhouettes ranging from $40 to under $100 USD, the fall 2016 collection comprises a range of street-ready styles that merge a mix of materials from soft suede to plush sheepskin, and are grounded in a durable, wear-everywhere sole designed for the girl-on-the-go. Affectionately coined “Koola” by the sartorially savvy set, the colorful collection takes cues from the latest festival fashions and are rife with flirty fringe and beautiful bows.

“We’re excited to officially announce the launch of our Koolaburra by UGG brand since first acquiring the brand last year,” says Jennifer Somer, Vice President, UGG® Women’s & Lifestyle and Koolaburra®. “Bringing better quality footwear to the cool, carefree and casual modern girl on a budget, Koolaburra will focus on delivering better style and quality footwear to the mid-tier market.”

For access to images of the fall 2016 collection, please click here or for more information on Koolaburra by UGG® please visit www.koolaburra.com.

About the Koolaburra by UGG® brand

Founded in Santa Barbara, California; Koolaburra® footwear delivers unmatched comfort, superior quality, and effortless style at accessible price points. Relaunched in fall 2016, the Koolaburra® brand’s new spring 2017 line is available at select retailers in North America. For more information visit www.koolaburra.com.

Contacts:

Deckers Brands
Lindsey DiCola, 212-247-8552
lindsey.dicola@deckers.com
or
Matthew Magnin, 212-247-8552
matthew.magnin@deckers.com

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