UGG Launches ‘Est. 1978’ Collection Paying Homage to Southern California Heritage

Launching just in time for the holidays, the UGG brand (a division of Deckers Brands, NYSE: DECK) unveiled a premium collection of ruggedly refined footwear and accessories designed for the true arbiter of taste. Aptly appointed Est. 1978, the line harkens back to the brand’s rich heritage, surf roots, and coastal influence.

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UGG For Men launches limited edition Est. 1978 Collection (Photo: Business Wire)

Evoking a broad spectrum of life in California, from beach, to mountains, and coastal cities, the collection epitomizes a relaxed, natural lifestyle that’s marked by effortless luxury. Born on the beach and refined in the city, the limited-edition line offers relaxed comfort with a sartorial spin.

“The collection celebrates our early days of surf, sand, and an appreciation for craftsmanship and heritage,” says Rob Koenen, Vice President of UGG® for Men. “Est. 1978 pays homage to the original boot which was and still is handcrafted in the same way surfboard shapers meticulously refined longboards in the early days. Every design detail was thoughtfully considered from rich, premium leathers to detailed construction in the U.S. This collection celebrates the same dedication to craftsmanship and luxury that defined us back in 1978 and continues to distinguish UGG today.”

Touting expert craftsmanship and premium materials, the collection offers bespoke detailing and impeccable construction. Rich leathers, soft suedes, and merino sheepskin combine in classic silhouettes that offer the same warmth and comfort as the original icons with sophisticated, upscale styling. Partnering with a local, Southern Californian artisan, one-of-a-kind belts are crafted by a third generation leathersmith. Similarly, rugged rucksacks and hearty weekender bags offering a lifetime guarantee are made in America in conjunction with Bucheimer NYC, one of the oldest leather brands in America.

Est. 1978 is available in limited quantities and is available exclusively at UGG® concept stores worldwide, online at UGG.com, and at select wholesale partners. The Thayne Slipper retails for $225 USD, the Lorne Slipper retails for $250 USD and the Gustin Boot retails for $600 USD. View the new Est. 1978 collection here.

About UGG®

Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. For more information please visit www.ugg.com or www.deckers.com. @uggformen #thisisUGG

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