While the terms of the deal have not yet been disclosed, Groupon has made a run of acquisitions over the last six months, and this move is likely one being made for talent. Not only that but the daily deals behemoth is looking to create more defined inroads with local mom and pop restaurants in its quest to become “the OS for local commerce,” and adding Breadcrumb and its technology to the team is a step in that direction.
As mentioned, Groupon’s purchase of Breadcrumb is the latest in a slew of startup talent and tech acquisitions the company has made since going public last year — as far as we can tell, its eighth acquisition since November. In March, Groupon added FeeFighters to the fold, which followed the likes of Mertado, Adku, Campfire Labs, Hyperpublic, Kima Labs, and Uptake into Camp Groupon. And, again, all of those acquisitions have come since November.
After all the grumbling surrounding Groupon’s high valuation and blockbuster IPO, it seems that the company has been quietly ignoring detractors and is — at least by its own standards — on somewhat of a hot streak. Not two weeks ago Groupon beat estimates in its second quarterly earnings report since going public, seeing $559.3 million in revenue in Q1 2012, up 89 percent year-over-year, as well as increasing the total amount of money collected from customers for Groupons sold to $1.35 billion, up 103 percent, as Frederic reported.
We are excited to announce that Groupon has acquired Breadcrumb! The team behind Breadcrumb shares our passion to build affordable and intuitive products that make it easier for local merchants to manage their business. We’re thrilled to welcome founder Seth Harris and his team to the Groupon family – Seth boasts more than 12 years of hospitality management experience, making him uniquely empathetic to the tight budgets and unique needs of business owners in the food and beverage industry who often struggle to find technology products that will work perfectly for them.
Breadcrumb will continue to serve new and existing clients and we look forward to offering their product to our existing merchant partners. Also, for Groupon merchant partners that use Breadcrumb’s point of sale system, we’ll be able to significantly improve the process of redeeming a Groupon.
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