Online women's clothing retailer Rare London has launched a brand new mobile site for customers browsing the site and purchasing clothes via smartphones.
The website, which can be accessed via m.rarelondon.com, includes all of the same great features that can be found on the full website and the retailer's fantastic promotions, offers and deals can still be benefitted through it.
Upon accessing the new mobile website customers will be able to select from a number of categories, including 'new in', 'clothing', 'brands', 'trends', 'accessories' and 'sale'. The website also includes search functionality and customers can access their online accounts through the website to track orders and view bought items.
To celebrate the launch, Rare London is running a special promotion for mobile users. When purchasing items through the mobile website, customers can input the code 'MOBILE20' at the checkout the make the most of a 20 per cent discount on full priced items. The promotion will run until Thursday 5th July.
"We’ve been working hard over the past few months to bring our customers the new mobile site," said Deepa Kumra of Rare London. "We're pleased to be finally unveiling it to our customers and hope that everyone will enjoy using it. It now allows our customers to shop on the go, so no matter where you are you can buy clothes with Rare London."
The mobile site will be available through all smaller smartphones, such as the iPhone, but tablet users will be directed to the full website.
Aside from unveiling the new mobile site, Rare London has also added new lines to its seasonal sale this week, as well as introducing a range of new clothing to its full-priced catalogue. Customers will find bodycon dresses, maxi dresses, the popular Rare lace peplum dress and many more, and the retailer stocks clothing for a number of brands, including Rare London, Opulence England, Paprika and Coco's Fortune. Additionally to that students can also benefit from the regular 15% Rare student discount which is ongoing.