TOPEKA, Kan., June 26, 2012 /PRNewswire-iReach/ -- Briggs Auto, a car dealership in Kansas, is excited to hear that each and every one of General Motors' U.S. brands (Buick, Cadillac, Chevrolet, GMC) received a segment award in this year's 2012 J.D. Power and Associates Initial Quality Study. This achievement has given General Motors their highest company score ever scaled against the industry average.
Alicia Boler-Davis, VP of Global Quality & U.S. VP of Customer Experience, talked about what keeps them(people at GM) ticking, stating that, "Our biggest motivation is the recognition of quality from people who buy our cars and trucks. We are listening to them and know we have more work to do to improve across our entire vehicle portfolio to provide the best overall ownership experience."
Looking a little deeper into the awards receive by J.D. Power and Associates, nine GM vehicles received a segment award, or placed in the top three of their vehicle segment. Putting a magnifying glass on the Large Pickup Segment, GM dominated the field by taking the top three spots with the GMC Sierra LD, Chevy Silverado HD and Chevy Avalanche finishing 1-2-3, respectively.
Media Contact: Eric Giroux Briggs Auto Group, (785) 565-5524, firstname.lastname@example.org
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SOURCE Briggs Auto Group