NEW YORK, NY -- (Marketwire) -- 05/02/12 -- Things are starting to heat up in the e-book market with Microsoft's recent $300 million investment in Barnes & Noble Nook digital reader. News of the recent deal sent shares of Barnes & Noble soaring over $25 early Monday morning. With the new investment Microsoft looks to challenge Amazon and Apple in rapidly growing e-book industry. The Paragon Report examines investing opportunities in the Services Sector and provides equity research on Barnes & Noble, Inc. (NYSE: BKS) and Amazon.com, Inc. (NASDAQ: AMZN).
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Microsoft's $300 million investment will give them a 17.6 percent stake in a yet-to-be named subsidiary that will develop an application based on Barnes & Noble's Nook e-book platform for its Windows 8 operating system. The Nook e-book brand will combine with an education business that provides books and course materials for college students. This would allow Microsoft to enter the $12 billion education market competing with Amazon's Kindle e-reader and Apple's iPad. "Everyone wants to make sure it doesn't end up being just an Amazon world, or just an Apple world, or even an Amazon-Apple world," stated James McQuivey, an analyst with Forrester.
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Amazon.com recently announced financial results for its first quarter ended March 31, 2012. Net sales increased 34% to $13.18 billion in the first quarter, compared with $9.86 billion in first quarter 2011. Excluding the $56 million unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter, net sales would have grown 34% compared with first quarter 2011. Currently 16 of the Top 100 Bestsellers of 2012 are exclusive to the Kindle store.
News of the recent deal with Microsoft sent shares of the company soaring roughly 76 percent early Monday morning. The bookseller's value jumped from $823 million to $1.7 billion with the announcement. The company recently announced that it began shipping the highly anticipated NOOK Simple Touch with GlowLight ahead of schedule to customers who pre-ordered the device.
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