Moribund IPO Market Won't Get Much Help from Groupon
Posted on November 07, 2011 at 07:51 AM EST
With stock market volatility suppressing initial public offerings in recent months, many were hoping Groupon Inc.'s (Nasdaq: GRPN ) splashy IPO on Friday would spark a revival. But analyst skepticism over Groupon's long-term prospects and lingering fears over the European debt crisis, as well as the tepid U.S. economy, mean that the dry spell for the IPO market will stretch on into next year. On its first day of trading, Groupon performed better than some expected, rising 30.55% to $26.11 a share from its initial $20 per share offer price. Few expect that pop to last, however. And the sooner Groupon fades, the more discouraging it will be to the dozens of companies looking to go public. "Not a person I've talked to, small or large, wants to hold it longer than a day," Scott Sweet, managing director of research site IPOBoutique.com , told MarketWatch . "They don't trust it." Deserved or not, some of the investor mania for social media stocks - some of which went public earlier this year, like Linkedin Corporation (NYSE: LNKD ) and Pandora Media (NYSE: P ) and some of which are planning IPOs, like Facebook Inc . and Zynga Inc . - has rubbed off on Groupon. But Groupon's easily duplicated business model, fuzzy accounting practices and struggles to reach profitability have many experts questioning the daily-deal company's ability to survive, much less keep growing. "I wouldn't touch it with a ten-foot pole," said Money Morning Chief Investment Strategist Keith Fitz-Gerald. "This isn't a stock for an investor looking for a long-term play with stability." Furthermore, Groupon's IPO was structured to ensure the price spiked on launch. To keep demand artificially high, only 5.7% of the company, or 35 million shares, were floated. While in the neighborhood of other social media IPOs this year such as LinkedIn (8.3%) and Pandora (9.2%), it's far below the 27% average IPO for tech companies, not to mention the 40% average for all IPOs. "The post-IPO investor will be taking a risk on this deal," Josef Schuster, founder of IPO research and investment house IPOX Schuster, told Reuters . "It's maybe a good trade for a day trader, in and out in a single day, but I don't want to be in it for the long run." IPO Market in Shambles Groupon's shaky long-term prospects are not the kind of news the IPO market needs right now. To continue reading, please click here...