Research and Markets: Pet Supplements in the U.S., 5th Edition - with a Compound Annual Growth Rate (CAGR) of 3.7% between 2010 and 2014 Advancing the Pet Supplement Market to $541 Million 2014

Research and Markets (http://www.researchandmarkets.com/research/c4rwcn/pet_supplements) has announced the addition of the "Pet Supplements in the U.S., 5th Edition" report to their offering.

Growth in pet supplement sales somewhat lags overall pet product sales growth in the U.S., with a compound annual growth rate (CAGR) of 3.7% between 2010 and 2014 advancing the pet supplement market to $541 million 2014. In response to this ongoing challenge, supplement marketers are introducing new products that mimic the key trends in human supplements in hopes of enticing more pet owners to give supplements to their pets. Key crossover trends include natural and organic supplements, as well as supplements focused on obesity and aging. Joint health-related supplements remain the top category, capturing even more market share as marketers increase awareness of the benefits of using such supplements to maintain the health of older pets. The pet supplement market's biggest challenge is the much faster sales growth of nutraceutical treatsfunctional biscuits and soft chews designed to be more enjoyable and palatable than traditional pills or tablets while still providing health benefits. Supplement marketers are combating this trend by introducing more alternative format products of their own, with numerous new liquid and powder supplements as well as gels and pastes.

With a primary focus on products for dogs and cats, but also extending to other types of small companion animals, the 5th edition of Packaged Facts' definitive Pet Supplements in the U.S. report examines the pet supplement market from every angle. The report includes a historical (2009-2014) and forecasted (2015-2019) retail sales analysis, as well as a breakdown of the market by supplement type and retail channel. Featuring exclusive Packaged Facts pet owner survey data, the report also discusses key trends affecting the marketplace, trends driving growth, consumer demographics, and provides profiles of major pet supplement marketers.

Key Topics Covered:

Chapter 1 Executive Summary

Chapter 2 Market Projections and Opportunities

Chapter 3 Market Size and Segmentation

Chapter 4 The Marketers

Chapter 5 Marketing and New Product Trends

Chapter 6 The Retail Marketplace

Chapter 7 Consumer Trends

For more information visit http://www.researchandmarkets.com/research/c4rwcn/pet_supplements

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