New festival content format unveiled
LONDON, Mar 20, 2015 - (ACN Newswire) - Lions Health, the global Festival celebrating creativity in healthcare, is putting the industry's most desired speakers on stage and launching new content streams to offer the essential platform to share knowledge and ideas on this specialist market.
From pharma creatives, to some of the industry's best known brands, Lions Health is the perfect place to meet and hear from the people that matter.
Commenting on the programme, Louise Benson, Festival Director for Lions Health, said, "It's a privilege to be able to bring world-class talent like this to the stage at Lions Health. After our launch year, we've been working closely with the industry to create an exciting new festival programme that truly delivers on both learning and inspiration."
Launching a new format, Lions Health will offer four streams of content focusing on 'Creative Inspiration', 'The Big Issues', 'Creative Tools & Innovation' as well as interactive 'Knowledge Huddles', focusing on some of healthcare's most pressing topics and exciting developments.
In exploring changing healthcare and 'The Big Issues', one of the key themes under discussion will be the realm of digital and specific areas within this.
Innovation and behaviour change
David Blair, Head of industry for Health at Google, will address innovation and behaviour change, saying, "The velocity of connected life continues at a torrid pace and nowhere is this being felt more than in healthcare. I'll be using the seminar to dive deep into behaviour-changing digital experiences and technological innovations, which are now a fundamental part of the industry."
Data
WebMD will ask, in this era of information anywhere at any time, what will it take for consumers to incorporate the necessary behaviour changes they need to make to improve their health? David Schlanger, Chief Executive Officer, WebMD, will take to the stage with Alex Gourlay, Executive Vice President, Walgreens Boots Alliance & President, Walgreen Co., to answer this.
Patient centricity
Focusing on digital health transformation, Dr. Shawn DuBravac, Chief Economist of the Consumer Electronics Association (CEA)(R), will give clear, penetrating analysis and forecasts on how digital health products will transform healthcare while highlighting design advancements that allow for seamless consumer-centric care.
Social media
Jeordan Legon, Global Head of Digital and Social Media, Novartis Pharma, and Stacey Bernstein, Head of North American Digital Health, Weber Shandwick, will explore the possibilities of remaining truly patient-centric online and how pushing the boundaries can lead to breakthrough creative in this restrictive environment and ultimately bring engagement to new heights.
With 24 sessions already announced, over the coming weeks Lions Health will reveal further inspirational and in-depth content that tackles: behavioural change; collaboration models; patient stories; brand stories; the latest insight into millennial patients and doctors and lots more.
To find out more about Lions Health and how to be a part of it please visit http://www.canneslions.com/lions_health/.
About Lions Health
Lions Health is a global annual awards for creative excellence in pharma and healthcare & wellness communications, judged by international industry professionals. The awards form part of a two-day Festival of content, learning and debate that will explore the essential and unique issues relating to the world of healthcare communications, present exhibitions and screenings of the work being judged, and offer unrivalled networking opportunities. Lions Health 2015 will be held 19 & 20 June, Palais des Festivals, Cannes, France. Lions Health is organised by Lions festivals. www.canneslions.com/lions_health/.
About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity, Lions Health, Lions Innovation and Eurobest, as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, and the Asian Marketing Effectiveness & Strategy Awards. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.
Source: Lions Health
Contact:
Camilla Lambert Press & PR Manager camillal@lionsfestivals.com +44 20 3033 4016
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