LOS ANGELES, March 29, 2010 (GLOBE NEWSWIRE) -- Sport Chalet, Inc. (Nasdaq:SPCHA) (Nasdaq:SPCHB) awarded a $1000 Sport Chalet gift card to Valencia shopper Gonzalo Talavera, of Saugus, California, when he signed up for the free Sport Chalet Action Pass™ reward program and was declared the millionth member. "Wow, I've never won anything before. While shopping everyone was so attentive. I am impressed," said Talavera. When asked what he would do with his gift card Talavera said, "I am a certified SCUBA diver and now I can get some more stuff for my cruise."
"Enhancing our customers' shopping experience is our number one priority," said Craig Levra, Chairman and CEO of Sport Chalet. "Action Pass™ enables us to reward our members with exclusive opportunities."
The Sport Chalet Action Pass™ reward program reached one million members in less than 28 months since its official roll out. By participating in the free program, members earn points for every dollar they spend at Sport Chalet. When they earn 300 points they are automatically sent a $10 reward. Members are also eligible to purchase limited edition exclusive products and receive special offer notifications.
Each month numerous Action Pass™ members are awarded exclusive experiences and merchandise. For example, qualified members have been rewarded: a $75,000 ski boat; all expense paid trips to SCUBA dive in Australia, surf with the pros in El Salvador, run a marathon on the Great Wall of China, travel on road trips with professional basketball teams; and opportunities to design and then own custom gear, autographed memorabilia, and VIP tickets to various sporting events.
About Sport Chalet, Inc.
Sport Chalet, founded in 1959 by Norbert Olberz, is a leading operator of full service specialty sporting goods stores in California, Nevada, Arizona and Utah. The Company offers over 50 services for the serious sports enthusiast, including backpacking, canyoneering, and kayaking instruction, custom golf club fitting and repair, snowboard and ski rental and repair, SCUBA training and certification, SCUBA boat charters, team sales, racquet stringing, and bicycle tune-up and repair throughout its 55 locations. The address for Sport Chalet's web site is www.sportchalet.com.
CONTACT: Sport Chalet, Inc. Jacqueline Collard, Sr. Marketing Manager/CRM (818) 949-5403