To meet the demand by Hispanic online consumers for relevant information that addresses their diverse interests, Quepasa.com, which is owned by Quepasa Corporation (Nasdaq:QPSA), premiered four new content channels — Sports, Health & Fitness, Lottery & Horoscopes and CNN en Español. Each is packed full with the latest news in sports, health and fitness, entertainment and world news, and brings Quepasa.com’s total content channel offerings to more than 40.
Quepasa.com is the world’s largest bilingual, bicultural, Hispanic, Internet community. With close to a million members, Quepasa is designed to offer a rich bicultural environment in which members can connect with others who share the same passions and interests that are uniquely Hispanic. The site attracts 70,000 unique visitors daily.
“Robust, hip content is fueling the growth of our membership and daily page views,” said Robert B. Stearns, Chairman and Chief Executive Officer of Quepasa Corporation. “We intend to provide our advertisers with a large and growing audience of Hispanic consumers in the US and worldwide.”
CNN en Español Channel
Leading the content line-up is Quepasa’s new CNN en Español Channel, offering video content from the leader in world news and delivering the day’s happenings and breaking news in the preferred language of choice, English or Spanish.
Health & Fitness Channel
The Health & Fitness Channel is dedicated to educating the Hispanic audience about health topics including disease awareness and prevention, nutrition guidelines and news on technology breakthroughs. Tips on health and fitness are offered, including a feature called exercise-tip-of-the-week. Monthly health observances will also be featured topics such as National Nutrition Month in March.
In addition, on the Health & Fitness channel, members can participate in the Ask-The-Trainer forum hosted by Michael Massey, Mr. USA. The channel is fortified further with frequently updated content provided by Juan Carlos Santana, owner of the Institute of Human Performance, widely recognized as one of the world’s premier athletic training centers. Visitors to the channel will also have online access to a registered dietician who will answer questions regarding nutrition.
With content agreements in place with the Associated Press and Agencia EFE, Quepasa’s Sports Channel offers dynamic sports news and highlights, in both English and Spanish, as well as video highlights, chat, forums and international and breaking sports news.
With the latest soccer news surrounding the 2007 COCACAF and Copa America soccer tournaments, Quepasa will rapidly become a favorite destination for soccer fans living in the United States, Mexico and Latin America.
Lotto and Horoscope Channels
In an agreement with Gaming Solutions International, Quepasa’s fourth new channel offering is an interactive lottery and horoscope entertainment channel that will offer customized lottery data from the U.S., Canada, Mexico, Puerto Rico, Ireland and the UK in both English and Spanish, as well as daily horoscope and zodiac information in English and Spanish. In the near future, Gaming Solutions International plans to add lottery coverage for Columbia, Panama, Brazil, Venezuela, Costa Rica and Argentina.
According to John Brier, Managing Partner of Gaming Solutions International, the interactive nature of this channel is designed to deliver four times more page views than static data.