BMA-Minnesota Explores What's New in Marketing Trends

MINNEAPOLIS, March 16, 2012 /PRNewswire/ -- The Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host Rob Silas, CEO and Co-Founder of Numerical Truth on April 17, 2012 for a discussion on of the "Top Trends in Marketing — Social Media Monitoring and Performance Data." The session will be held at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn. from 7:30 a.m. to 9:15 a.m.

Silas' presentation will provide an overview and case study with performance data, social monitoring, and a roadmap on how to use social listening to more effectively engage audiences and provide insights to the entire organization. He will also share stories on how Numerical Truth is helping companies turn this "unstructured data" into actionable business intelligence for marketing, sales, innovation, and customer service.

"The conversations that customers have in social media creates a tremendous source of data about their opinions, attitudes, product usage, and even media consumption," said Rob Silas, CEO and Co-Founder of Numerical Truth. "This data has the potential to re-shape the way we learn about and interact with our customers and markets. The current challenge for many is how to find the actionable insights from this 'Big Data;' how to do it quickly and efficiently, and apply the learnings to all parts of the organization." 

The program will run from 8 a.m. to 9 a.m. with networking and continental breakfast beginning at 7:30 a.m. The cost of the event is $24 for BMA members and $48 for guests. Attendees can register online at through April 12. A limited number of walk-up registrations are available.

About the Speaker

Rob Silas is a digital marketing industry veteran who has been helping companies find success on the web for more than a decade. He specializes in online strategy, financial measurement of online success, social media analytics, and making sure clients get the most bang for the online buck. Prior to founding Numerical Truth, Silas was the President and COO of Ciceron, one of the leading digital marketing firms in the Twin Cities.

About Business Marketing Association

Business Marketing Association is the leading professional resource for business-to-business marketers and communicators. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA-Minnesota, visit

SOURCE BMA-Minnesota

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