Advertising technology company, TruEffect, has announced the addition of two new members to its engineering team. Ashish Rangole, formerly with Microsoft, has been appointed Software Architect. Eric Eide, formerly Chief Technology Officer at Flyinaway, was named Senior Software Engineer. The company, headquartered in Westminster, Colorado, continues to grow its workforce to keep pace with the demands that accompany TruEffect's triple digit revenue growth.
In making the announcement, Ron Hill, TruEffect CEO, said "TruEffect is reshaping the landscape for display media. Our innovation continues to attract the best and most experienced people in the industry. Ashish and Eric are the latest examples." Success with the company's patented technology is attracting many of the country's leading advertisers and agencies. According to Hill, "Advertisers are growing their display spend an average of 70% annually based on their results with TruEffect."
TruEffect is an internet advertising technology company focused on developing innovations that enhance digital display advertising. It is the only provider to serve ads from the advertiser's domain, which provides powerful advantages over all other solutions in use today. The company's patented technology leverages the advertiser's customer relationship data to segment, target and deliver the most compelling advertising. As a result, TruEffect has proven its ability to increase advertising performance and at the same time reduce the cost of performance.
TruEffect offers an innovative, holistic solution that drives awareness, demand creation/capture, and retention; provides vastly superior display media performance; and utilizes and enhances advertisers' own data without the privacy risks associated with other targeting methods.
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