ROCKVILLE, MD -- (Marketwire) -- 04/16/12 -- MarketResearch.com has announced the addition of the new report "The Future of Sustainability in Food and Drinks" to their collection of food market reports. For more information, visit http://www.marketresearch.com/Business-Insights-v893/Future-Sustainability-Food-Drinks-6889202/

Sustainability is now a mainstream issue. Most consumers are acutely aware of its extent and impact, ranking environmental concerns as a high priority. Today's consumers are acting on their values and consider ethical shopping as a way to support their commitments, evaluating the environmental impact of a product when making purchasing decisions.

Consumers are willing to pay a premium for sustainable products if it can be justified through superior performance or additional benefits such as health or future cost savings. The most popular sustainable behaviors, such as using energy efficient appliances or buying locally produced goods, are also budget friendly.

Lack of awareness of sustainable alternatives and confusion over certification labels and manufacturer claims is the greatest obstacle to sustainable consumption. There is a significant opportunity for companies to assist consumers to make more sustainable purchases through improvements in marketing and on-pack information.

For more information, visit http://www.marketresearch.com/Business-Insights-v893/Future-Sustainability-Food-Drinks-6889202/

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MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Veronica Franco at 240-747-3016 or visit http://www.marketresearch.com.

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