By Grant
Plan Insurance
contact: info@weboptimiser.com

(PRBuzz.com) April 16, 2012 -- Fleet operators consider drivers as key factors in vehicle productivity and travel safety. Providers of commercial fleet management services develop strategies for motivating drivers to conserve fuel.

As a fleet manager motivating drivers and other stakeholders to do the right thing, or avoid the wrong thing can be a real challenge.

Motivating employees is the process of supplying the incentives that will encourage, inspire, cultivate and influence individuals to act in a desired behavior to achieve a specific goal. It's difficult to force employees to work safely, but owners can provide a work environment in which employees decide to drive safely and conform to company procedures and policies.

According to findings taken from surveys and consultation with industry and subject-matter experts, several recommendations for changing driver behaviour include important messages, leverage points - incentives, programs, and tools for influencing drivers - and collaborative partnerships.

Many fleets have successfully implemented incentive programs to reward safe driving. Incentive programs usually take the form of safe driving awards, cash, or merchandise.

Fleet mangers need to work on a budget for both rewards and time to asses who exactly is entitled to them. Drivers who keep a clean record, use fuel effectively and use company vehicles for professional reasons can be rewarded for their contribution. Rewards can be something small and an element of competition can also be used to incentivise staff to participate in useful practices.

Moreover, consider award levels, length of time or mileage of non-preventable accidents, penalties for preventable accidents, full and part-time drivers, and publicity for the driver and company.

A safe driver? Speak to specialist insurance brokers such as Plan Insurance and ask for discounted rates on fleet and chauffeur insurance now!