FashionPlaytes Triples Growth in Q1, Supports 150K Designers with New FPGirl Platform

FashionPlaytes, at the leading edge of digital fashion design for tweens and the first girl-driven ecommerce platform, today unveiled FPGirl, the brand’s newly enhanced design platform. Since January the number of designers on the site has skyrocketed from 50,000 to 150,000 and the number of designs created has grown from 600,000 to over 2 million.

The FPGirl announcement punctuates a surge in momentum for FashionPlaytes, which has seen both its number of site users and girl-created designs triple since the start of the year through strong word of mouth and brand advocacy from its tween design community. The site, which allows tween girls to design their own wearable fashions, is now growing at a rate of 15,000 new designers per week.

The site rebrand and its updated functionality are a direct result of FashionPlaytes’ interaction with its designers over the past several months, as the brand utilized both organized panel response and unsolicited user feedback to drive the direction and development of the new FPGirl platform.

“Our growth in the last few months has been phenomenal as FashionPlaytes has become a go-to creative and interactive outlet for tween girls,” said FashionPlaytes CEO Sarah McIlroy. Our company is truly girl driven -- our designers have a voice in not only the fashions they create but the silhouettes that we design, the garment colors that we choose, and the embellishments that we offer. It’s exciting to see the response we’re receiving from our designers; they are driving the development and evolution of the platform and truly represent the collective identity of FPGirl.”

A fully integrated design platform, FPGirl allows tween girls to design their own customized fashions which can be showcased, shared and purchased through the online community it hosts. Designers can also interact by competing in the site’s Runway Challenge, weekly and daily design contests, and through FPGirl’s, soon to be released, My Studio functionality that gives users a central activity hub.

To explore the site or get more information on FPGirl, visit

About FashionPlaytes

FashionPlaytes is the first name in digital fashion design for tweens, offering a fully integrated platform that transforms creative ideas into wearable fashions. As a leading online environment for young fashion designers, FashionPlaytes empowers girls to create, share and wear original looks through its interactive design community at Launched in 2009, FashionPlaytes is funded by a number of top-tier investors, including Fairhaven Capital, New Atlantic Ventures, Launch Capital and Golden Seeds. For more information, please visit


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Erin Keaveney, 617-365-1772
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