Some highlights from part two of Nielsen’s State of the Media: Advertising & Audiences report:
Not surprisingly, the report found that people aged 18-34 are the most active with social networking. Those same people are also watching less TV than the older generation. This seems to suggest that younger people are swapping TV screens for their mobile devices, which is further supported by data that shows the time spent on live primetime TV every day increases with age.
The Nielsen report looks at demographic trends in U.S. media usage, comparing differences in the usage of primetime TV, online video, social media, and tablets.
Chart courtesy of Nielsen.
Image courtesy of Shutterstock user [Mehmet Dilsiz].
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