Website owners are concerned about Google's recent update that resulted in sudden crashing of ranking of millions of websites. However, an experienced SEO firm India, SEO By India believes in organic ranking, and knows how to pass through these challenges. Here are some easy tips offered by them in the interest of everyone.
NEW DELHI, India, June 30, 2012 (GLOBE NEWSWIRE) -- Now it's high time for webmasters to think beyond Panda and Penguins and work towards finding long term solutions regarding website marketing strategies. Learn these easy to use and practical tips offered by reputed SEO Company India, SEO By India.
Focus on high-quality Content
The value of high quality content will never be outdated irrespective of any number of updates given by Google. Well-written and interesting content is something that plays the most important role in catching the attention of visitors and hence, the search engine's attention. A good content tempts the readers either to take your "call of action" or to bookmark or follow you on social media. Apart from writing a good post, it is important that you link them to reputed websites to get the high quality traffic. Promote your content to targeted audience and there will be lower bounce rates.
Using natural Anchor texts
Using natural anchor texts is another thing that can help you. Use long tails instead of short tails. Make sure your content has a natural use of anchor texts as this is what the Google updates mention. You can use generic words like "Know more," "Click Here" and others. Make sure anything you are linking to is 100% relevant to your website.
Concentrate on developing domain authority
Improving on domain authority or on brand building is yet another tip you must follow. You can do it in many ways such as having something exceptional about your website that is shown off through your content or gain online authority on niche topics by placing great content online. Work towards creating a brand of your website through exceptional content. Your website must gain positive exposure through natural ways to attract people to know more about it. However, it takes its own time.
Keep SEO an ongoing process instead of an overnight method
In a recent interview, a senior executive from this reputed SEO Agency India, SEO By India, said, "If any SEO company guarantees you page #1 ranking on Google search, they are fooling you. In fact, it has become even more difficult with ongoing Google updates." The essence is this: give time to your website to grow naturally in an organic way; do not expect a high ranking from day one. Using any sort of unethical SEO practices will damage the ranking instead of helping it. Educate yourself on SEO even if you have hired SEO professionals. It will help you get the right SEO services required for the long term health of your website.
These are just a few basic tips that can help you in your quest to stay on the top of search engine rankings. Combine these tips with your genuine efforts to obtain maintain your ranking after recent Google updates.
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