NEW YORK, Sept. 26, 2012 (GLOBE NEWSWIRE) -- Radius Global Market Research, a leading U.S. based independent market research company, offers Decision Pathway Analysis™, a proven approach to identifying and dissecting the various components of the consumer purchase process.
Through a data-driven process, Decision Pathway Analysis will identify the various "decision pathways" that shoppers follow to a brand as well as the frequency with which these pathways occur. The Radius GMR team will also determine the impact of brand touch points on each pathway relative to how they drive the final purchase decision. This comprehensive approach delivers insights that give marketers a significant advantage over their competition by providing very specific information on when and how to engage with prospects and convert them to customers.
"The ways in which consumers learn and communicate about your brand are increasingly numerous and complex," says Chip Lister, Managing Director of Radius GMR. "For brands to succeed in today's environment, it is imperative that marketing efforts are focused on those touch points that yield the greatest return."
Decision Pathway Analysis is designed to help guide marketer decisions as they prioritize initiatives aimed at influencing the purchaser experience. Specifically marketers will be able to: determine which touch points are most meaningful to motivating potential customers; understand the various decision pathways that may exist in a category to help manage nuances and tailor marketing strategies and tactics; and influence the decision process to attract customers as they hit critical points along the pathway.
"It's not enough to shed light on the key milestones along the consumer purchase process," adds Lister. "Our Decision Pathway Analysis work is focused on delivering very specific tactical recommendations on how and when to drive purchases."
About Radius Global Market Research
Radius Global Market Research (www.radius-global.com) is one of the largest independent market research companies based in the U.S. The company provides unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers. The firm is No. 31 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S. and Europe.
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