Yahoo Buys Little-Known Startup AdMovate for Undisclosed Sum (YHOO)
July 17, 2013 at 14:19 PM EDT
Yahoo (NASDAQ: YHOO ) is looking to raise its ad revenue by acquiring AdMovate, a company fresh off the startup assembly line. In its formal announcement , Yahoo said that AdMovate has "created sophisticated technology that helps marketers reach their desired audience at the right time and place." "This is especially
