'This Is Spartan Race,' With CEO Joe DeSena
August 21, 2013 at 10:50 AM EDT
Joe DeSena, Spartan Race CEO and founder, appeared on CNBC's Squawk Box on Wednesday morning to discuss Spartan Race's upcoming televised World Championship, done in partnership with both Reebok and NBC Sports (NASDAQ: CMCSA ). Reebok is even producing shoes with grips and pants with kneepads, amongst other