Experts sharing on how to be the brand that entertains & inspires consumers to engage actively
Singapore, Mar 17, 2014 - (ACN Newswire) - Customers are now smarter, better informed, connected and more socially influenced. Delivering content that intrigues, connects and engages is becoming increasingly crucial to marketers in today's cluttered landscape. It humanises the brand and builds a strong connection between the organisation and its target audience.
Mr Zaheer Nooruddin, APAC Regional Vice President - Digital, Mobile, Social & Research, Waggener Edstrom, stresses that "content marketing calls for brands to develop and share high quality, relevant, and inspiring content with their audiences." He further adds that "[good] content encourages desired consumer behaviour, such as the generation of leads, demand, loyalty and advocacy."
However, one of the common struggles faced by practitioners like Mr Simon Torring, Head of Content, Luxola, is "prioritising content quality over quantity and looking at the right metrics." In fact, content marketing is not a new practice. "It is easy to plan out word counts, post schedules and content calendars, but this does not necessarily make your content interesting, helpful and compelling to your target audience," commented Mr Simon Torring.
To overcome this challenge, organisations need to connect with their target audience, talk with them to understand them deeper. One way to forge stronger relationships and deliver higher relevance is co-creation. Mr Zaheer Nooruddin agrees that "when brands manage to get their audiences to co-create content as part of a digital marketing campaign, the success of that campaign increases exponentially. [Co-creation] helps [brands] earn trust." Albeit time-consuming, Mr Zaheer Nooruddin exclaims that "when [co-creation] happens, it's worth the effort!"
To equip practitioners with practical skills and strategies to create and optimise content, Pacific Conferences has organised a 2-day "Content Marketing & Strategies" conference, happening from 12-13 May 2014 in Regal Hongkong Hotel, Hong Kong and 15-16 May 2014 in Sheraton Towers, Singapore. Besides co-creation, this event will be power-packed with case studies from leading brands, addressing challenges faced by practitioners in areas such as content creation, organisational readiness, sustaining content, measurement and many more.
This 2-day conference brings together renowned brands from GE, Procter & Gamble, Samsung, Unilever, Intel, PayPal, Philips, Yahoo! and many more to network and showcase their winning strategies in developing a sound content strategy today.
Conference Details
Title: Content Marketing & Strategies Conference
Date & Venue: 12-13 May 2014, Regal Hongkong Hotel, Hong Kong
15-16 May 2014, Sheraton Towers, Singapore
Organiser: Pacific Conferences
Full programme can also be found at: www.conferences.com.sg/cm3-acn.htm
About Pacific Conferences
Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge. www.conferences.com.sg
Source: Pacific Conferences
Contact:
Daphne Poon (Ms) Tel: +65 6592 7366 Email: daphne@conferences.com.sg
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