Kraft challenged by "healthier" macaroni and cheese brands
March 30, 2014 at 09:00 AM EDT
LOS ANGELES, March 30 (Reuters) - Kraft Macaroni & Cheese has been a favorite meal for generations of American children, but smaller brands made with more natural ingredients are starting to nibble at its market share, part of a trend that is biting into growth at large U.S. food companies.