Supermarket price cuts leave UK market growth at 11-year low-Kantar
May 07, 2014 at 05:32 AM EDT
LONDON, May 7 (Reuters) - Rising pressure on Britain's big four grocers to slash prices in the face of competition from discount chains has led to the lowest growth in the grocery market for 11 years, according to industry data released on Wednesday. A report by market researcher Kantar Worldpanel showed the UK grocery market continuing to polarise, with the big four - Tesco, Asda, Sainsbury's and Morrisons - being squeezed between discounters Aldi and Lidl and upmarket players such as Wai