Is anyone paying attention to your banner ad?

What if you can advertise your message specifically to people who are interested in your product or services? What if you could target an audience and match them up with your company based on the behaviors and interests they have exhibited? What if you could present an offer or promotion relative to the consumers who are actively in the market for a product or service and are ready to make a purchase? These questions are rhetorical in nature for those who understand the science behind behavior and search-targeting banner ads...