Keller Williams Realty Enhances eEdge Platform with Market Leader Tools from Trulia

Keller Williams, the largest real estate franchise in North America, worked with Trulia (NYSE:TRLA), a leading online marketplace for home buyers, sellers, renters, and real estate professionals, to enhance its popular eEdge platform. Keller Williams’ eEdge provides agents with a complete lead-to-close business solution, including lead management, contact management, a marketing library, and a paperless transaction system. The revamped offering provides Keller Williams associates with Market Leader software from Trulia including enhanced client management tools, an updated agent website template, and new options for ramping up marketing efforts.

"The eEdge platform is core to how we provide our associates with the right tools to drive productivity, efficiency, and client satisfaction," said Cary Sylvester, Vice President of Technology Innovation and Communication for Keller Williams Realty International. "We expect that by using the updated tools our associates will be able to secure more clients and close more transactions. This program is a prime example of our commitment to delivering market-leading technology to our associates. Market Leader tools from Trulia are an important part of that effort."

”We’re focused on being the best technology partner for the real estate industry,” said Dan Hang, Vice President of Business Products at Trulia. “One way we do this is by developing software and services that help agents more effectively manage their busy schedules so they can focus on serving their clients and finding new ones. Ultimately, it’s great to see our partners succeed while using our products.”

The Updated eEdge Platform from Keller Williams

Keller Williams associates now have access to a completely revamped KW website template. Trulia user experience experts worked with Keller Williams to build a new website template that both generates high quality, exclusive leads from local buyers and has a fresh, modern look and feel. This helps agents keep their sites up-to-date and easy to use. Agents can also use these sites to bring their own personal brand to life and stand out from the competition.

Keller Williams associates have access to new designs and content for two marketing campaigns, one for buyers and one for sellers. The campaigns were developed in partnership with Trulia’s content marketing team, and provide opportunities for agents to engage with prospective clients with relevant, high-performing content.

A new property blast tool is included with eEdge and provides a seamless way for KW associates to send tailored, professional emails to promote their listings. This was previously available only for agents who were paying for a premium service offering, and demonstrates some of the expanded value that eEdge provides.

Agents will also have access to fully customizable consumer marketing campaigns. Associates use this tool to create targeted campaigns for prospective clients. They have the option to execute the campaigns digitally via email or can use automated printing for offline marketing efforts.

Since the system launched in 2011, eEdge has been recognized by Inman News with an Inman Innovator award, and is available to more than 100,000 Keller Williams agents. The platform contributed some of the tools that KW associates have used to drive impressive results over the years. In 2013, Keller Williams associates increased closed transactions by 20 percent, closed volume by 30 percent, and commissions earned by 30 percent.

About Keller Williams Realty, Inc.

Keller Williams Realty, Inc. is the largest real estate franchise company in the United States, with 700 offices and 107,000 associates in more than a dozen countries around the world. In 2014, Keller Williams was named the No. 1 training organization in real estate and the No. 2 training organization across all industries in the world by Training magazine. The company has grown exponentially since the opening of the first Keller Williams Realty office in 1983, and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards associates as stakeholders. The company also provides specialized agents in luxury homes and commercial real estate properties. For more information or to search for homes for sale, visit Keller Williams Realty online at (www.kw.com).

About Trulia, Inc.

Trulia (NYSE:TRLA) gives home buyers, sellers and real estate agents all the tools and valuable information they need to be successful in the home search process. Through its innovative mobile and web products, Trulia provides engaged home buyers and sellers essential information about the house, the neighborhood and the process while connecting them with the right agents. For agents, Trulia, together with its Market Leader subsidiary, provides an end-to-end system that enables them to find and serve clients, create lasting relationships and build their business. Founded in 2005, Trulia is headquartered in San Francisco with offices in New York, Denver and Seattle. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.