Wal-Mart making Black Friday a five-day event By: CNBC.com News November 12, 2014 at 00:01 AM EST Wal-Mart will once again kick off its Black Friday deals at 6 p.m. Friday, in line with competitors such as Target and Sears. Read More >> Related Stocks: Amazon.com Best Buy GX Defense Tech ETF J C Penney Company Inc Target Corp Wal-Mart Stores, Inc.