MeetMe Upgrades Its Popular Icebreaker Feature in Chat

MeetMe, Inc. (NASDAQ: MEET), the public market leader for social discovery, has released a new upgrade that makes its popular Icebreakers feature in Chat a frictionless “one-tap” experience. Previously, sending an icebreaker required the user to choose from a list of over 100; now the Chat screen offers easy-to-use icebreaker suggestions based on what the user sends most often and on which icebreakers are most likely to result in a reply. The upgrade is intended to make it as easy as possible to send a high-quality initial chat.

“Since making this change, daily Icebreaker volume has increased over 100% versus the November average,” said Geoff Cook, CEO of MeetMe. “Overall Chat volume also continues to achieve record levels, as chats sent increased by more than 700,000 over the November average to 18.9 million per day in the seven days ending December 14. We believe the upgrade to Icebreakers and our recent Stickers launch are helping to fuel this increased engagement.”

The new one-tap Icebreakers feature is available in the MeetMe app for both Android and iPhone.

About MeetMe, Inc.

MeetMe® is the leading social network for meeting new people in the US and the public market leader for social discovery (NASDAQ: MEET). MeetMe makes it easy to discover new people to chat with on mobile devices. With approximately 80 percent of traffic coming from mobile and more than one million total daily active users, MeetMe is fast becoming the social gathering place for the mobile generation. The company is a leader in mobile monetization with a diverse revenue model comprising advertising, native advertising, virtual currency, and subscription. MeetMe apps are available on iPhone, iPad, and Android in multiple languages, including English, Spanish, Portuguese, French, Italian, German, Chinese (Traditional and Simplified), Russian, Japanese, Dutch, Turkish and Korean. For more information, please visit meetmecorp.com.

Cautionary Note Concerning Forward-Looking Statements

Certain statements in this press release are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including whether the Icebreakers upgrade will make it make it easy as possible to send high-quality initial chats, whether Icebreaker volume will increase in the future and if so at what rate, whether Chat will continue to achieve record levels, whether chats sent per day will continue to increase and if so at what rate, and whether Icebreakers and our recent Stickers launch will help fuel further engagement. All statements other than statements of historical facts contained herein are forward-looking statements. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “project,” “is likely,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include the risk that our applications will not function easily or otherwise as anticipated, the risk that we will not launch additional features and upgrades as anticipated, the risk that unanticipated events affect the functionality of our applications with popular mobile operating systems, any changes in such operating systems that degrade our mobile applications’ functionality and other unexpected issues which could adversely affect usage on mobile devices. Further information on our risk factors is contained in our filings with the Securities and Exchange Commission (“SEC”), including the Form 10-K for the year ended December 31, 2013 and the Prospectus Supplement (Rule 424(b)(5)) filed on July 24, 2014. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.