GOLDEN, CO — Jan 22, 2015 – iSatori, Inc. (OTCQB: IFIT), an emerging leader in the development and marketing of scientifically engineered nutritional supplements for healthier lifestyles, today announced it has signed a multi-year endorsement agreement with the industry’s biggest influencer, CT Fletcher.
CT Fletcher, from Long Beach, California, picked up his first weight at 22 and started competitive power lifting in 1983, becoming six-time world champion until he retired from the competitive ring in 1997. During that time, he also won the World Strict Curl Championship three times and the World Bench Press three times. Now at the seasoned age of 54, “The Strongest Man You’ve Never Heard Of” (https://www.youtube.com/watch?v=x5xXsdWRaFw), as CT is commonly known to his fans, has captured the fitness, weight-lifting, and aspiring bodybuilders Social Media world by storm with his YouTube channel CT Fletcher Motivation. His channels attracts over 800,000 subscribers and massive amounts of traffic daily — with single video views surpassing 12 million. With his nearly 2-million followers in social media outlets, CT is known as the “master of motivation” as he accepts no excuses for not putting in the hard work and transforming your body, which are shared core values of iSatori: https://www.youtube.com/watch?v=RVySpsb6WAw
Stephen Adele, Founder and Chief Executive Officer of iSatori, commented, “What we’re most excited about is our strong alignment with CT Fletcher’s philosophy to help individuals transform their bodies by becoming leaner and stronger and pushing their mental capacity to believe they can achieve more than they thought, and in turn, improve their strength and bodies. While his methods may seem unconventional, CT is truly inspirational to millions of iron warriors, and we’re thrilled he has decided to become part of the iSatori team! The timing is perfect: CT Fletcher effectively communicates with over 15,000,000 qualified customers just as we’re launching our latest muscle-building products, PRE-GRO™ and HYPER-GRO™, which both contain our clinically tested BIO-GRO™ bio-active peptides. What’s more, we have big plans in the works for future product launches, with CT at the forefront, to help extend his personality and brand into our customers’ lifestyle. It’s going to be exciting times for iSatori and CT in the coming year!”
Mr. Fletcher added, “As the newest member of team iSatori, I am genuinely excited about using our shared vision to take this great brand to another level! I realize I may not be your average ambassador. But I am not average! Yes, I am unconventional, but I promise you this — NO ONE will work harder for this company than the SUPERMAN FROM COMPTON, and TOGETHER, we will TAKE THIS INDUSTRY BY STORM!”
“Combined with iSatori’s increased marketing reach on multiple popular online properties within the fitness genre with a steadily increasing reach through partnerships with YouTube personalities like Nick Wright, Jason ‘Big J’ English, and now CT Fletcher, iSatori expects to effectively increase brand reach by more than 70% from 2014 to 2015,” adds iSatori VP of Marketing and industry veteran Craig Stevenson. “With new innovative products to support building muscle and help individuals transform their bodies, iSatori has plans to leverage the increased reach and increase sales of our iSatori brand by more than 200%.”
CT kicks off his first appearance, of a worldwide tour, at The FIT Expo in Los Angeles Convention Center, February 7 and 8. Before that, iSatori will be hosting the #GROtime Training and Education Event at the Metroflex Gym in Long Beach, on Friday night February 6 at 7:00 p.m. Also in attendance at the special training event will be Marc Lobliner of Tigerfitness.com, Mike Rashid and Big Rob of Alpha Training, Humerus Fitness, Jerry Ward “The Diet Guy” of Bios3Training, YouTube sensation Peter Czerwinski “Furious Pete” of Furious Talks, and iSatori’s own “Big J” of ExtremeFitness and Nick Wright of NWB Lifestyle.
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About iSatori, Inc.
iSatori is a consumer products firm that develops and sells scientifically engineered nutritional products through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. The Company is headquartered in Golden, Colorado, and its common stock trades on the OTCQB under the symbol “IFIT.”
More information about the Company is available at http://www.isatori.com
Forward-Looking Statements
Statements made in this news release relating to the Company’s future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We have used the words “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “predict,” “project,” “should,” “will,” “potential,” and similar terms and phrases to identify forward-looking statements in this press release. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management’s assumptions and the Company’s future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company’s products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. Please see our Risk Factor disclosures included in our Registration Statement on Form S-1, as amended, initially filed with the Securities and Exchange Commission on April 30, 2013, and in subsequent filings with the Securities and Exchange Commission. All future written or oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the previous statements. The forward-looking statements herein speak as of the date of this press release. We undertake no obligation to update any information contained herein or to publicly release the results of any revisions to any forward-looking statements that may be made to reflect events or circumstances that occur, or that we become aware of, after the date of this press release.
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