HORN Earns Air Products’ Personal Care Business in the Southwest

HORN, one of North America’s premier distributors of specialty ingredients, today announced an extension of its relationship with Air Products (NYSE: APD) in the Southwest. Effective Feb. 1, HORN’s distribution territory of Air Products’ personal care line will now include Colorado, New Mexico, Texas, Oklahoma, Louisiana and Arkansas, in addition to its existing territories in the Western U.S., which is a total of 15 states.

“HORN is uniquely positioned to provide a high level of technical support to our target markets in the Southwest,” said Christina Fiduccia, vice president, HORN Care Elements. “Our specialized sales force is comprised of highly-experienced formulating chemists with exceptional problem-solving capabilities and a keen dedication to offering superior customer service. Air Products’ portfolio aligns with HORN’s technical strengths and we are energized to unlock new opportunities for business development for Air Products in our newly expanded territory.”

Air Products Personal Care Line

Multifunctional polymers, cellular active ingredients and specialty delivery systems from Air Products offer sophisticated formulating solutions for skin care, sun care, hair care, color cosmetics and toiletries. Air Products’ solution-focused product line helps formulators deliver a range of performance-tested benefits to consumer products and is scientifically backed with innovative claims. The Air Products personal care line available through HORN includes:

• ROVISOME® encapsulated cosmetic actives – targets the deeper skin layers for improved ingredient performance.
• Specialized encapsulated cosmetic actives – Cerasome™ Oxygen and Nanosome Q10 cosmetic actives offer effective performance technologies that can be fashioned to meet specific ingredient delivery needs.
• Cellular active solutions – AquaPront®, Epiprotectyl®, Herbapurifine® and Netoderm™ cosmetic actives are among a family of solution-focused innovative products with benefits that formulators can leverage for a variety of consumer products.
• Multifunctional polymer solutions – proprietary Deposilk®, Hybridur® and Intelimer® polymers provide multiple formulation benefits across a broad set of skin care and hair care applications.

“HORN’s technical expertise and natural ability to effectively communicate the benefits and technology of our products are well-suited for our needs in reaching our target markets,” said Arnoldo Fonseca, marketing manager, Americas Personal Care and I&I, Air Products. “Our company’s due diligence led us to select HORN to represent Air Products in the Southwest, and we are confident that our partnership will benefit the industry and even help progress specialized markets in personal care.”

For more information on HORN’s full product line, please call 800-442-4676.

About HORN

Established in 1961, HORN is one of North America’s premier distributors of specialty ingredients and raw materials. Originally founded as a specialty chemical distributor, HORN remains an entrepreneurial-driven company with a team of technically-proficient and trained professionals. Headquartered in La Mirada, Calif., with representation in 11 western states and in the Southwest, its specialized market segments encompass seven distinct distribution business units including Care Elements, Advanced Materials, Composites and Fabrication Materials, Coatings and Building Materials, Nutraceuticals, FoodTech and Animal Wellness.

For more than 50 years, HORN’s entrepreneurial approach to customer service embraces challenge and opens opportunities to reinvent and improve on traditional business models. HORN ranks in the ICIS Top 20 list of North America Chemical Distribution Leaders and is an employee-owned/ESOP company. Contact 800-442-HORN or visit www.ethorn.com for more information.

About Air Products

Air Products develops and produces innovative and evidence-based ingredients for the cosmetics industry. Its cosmetic active ingredients and delivery systems encompass specially designed Cellular Actives™ solutions and ROVISOME® encapsulated ingredients that reflect the company’s competencies in skin physiology, biochemistry and dermal delivery. Air Products’ polymer platforms provide unique, multifunctional benefits that can empower differentiated consumer product characteristics. Air Products aims to provide customers with ingredients and support that can enable formulators to fulfill their performance target goals.

Air Products (NYSE:APD) is a leading industrial gases company with a materials technologies segment that serves the semiconductor, polyurethanes, cleaning and coatings, adhesives, and personal care industries. With over 20,000 employees in 50 countries, the company had fiscal 2014 sales of $10.4 billion and was ranked number 276 on the Fortune 500 annual list of public companies. For more information, visit www.airproducts.com.