Michael Walters Advertising (MWA) Wins Prestigious Telly Award

"Michael Walters Advertising and Blue Cross Blue Shield's accomplishment illustrates their creativity, skill, and dedication to their craft, serves as a testament to great film and video production."

CHICAGO, IL, May 29, 2015 /24-7PressRelease/ -- The Telly Awards has recently named Michael Walters Advertising (MWA) as a Bronze winner in the 36th Annual Telly Awards for their piece "True Blue" for Blue Cross Blue Shield of Montana. Winners were selected from over 12,000 entries from all 50 states and 5 continents.

The Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

"The Telly Awards has a mission to honor the very best in film and video," said Linda Day, Executive Director of the Telly Awards. "Michael Walters Advertising and Blue Cross Blue Shield's accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production."

The "True Blue" campaign launched in Montana during the Super Bowl to reemphasize Blue Cross Blue Shield's brand and position in the market for over 80 years during the new open enrollment period in the Health Insurance Marketplace after the passing of the Affordable Healthcare Act.

"We are so thrilled and honored to be chosen as a Telly Award winner," said Ken Lakowske, President & Founder of Michael Walters Advertising. "Even after 25 years of being in business, the thrill of being acknowledged for our "big ideas" never gets old. "

ABOUT MICHAEL WALTERS ADVERTISING
Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world's premier brand names to deliver custom marketing strategies and solutions to their clients including: Chicago Cubs, Morton's The Steakhouse, Auto Owners Insurance, Olivet Nazarene University, and many more. MWA's approach is to develop superior strategic advertising programs that drive results. MWA specializes in marketing strategy, brand development and management, digital marketing, social media, direct marketing, media planning and placement, and production. For more information, visit www.michaelwaltersadvertising.com.

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