COLUMN-Algorithms: Based on your preferences, you may also enjoy this column
June 10, 2015 at 12:49 PM EDT
June 10 (Reuters) - One key buzzword these days is "algorithm," which technically means any computational formula but which has come to mean a formula that predicts our behavior. Amazon and Netflix have algorithms that predict what books a user is likely to want to read or what movies and TV shows he or she is likely to want to watch.