Targeted ads to drive mobile video business, Verizon CFO says
July 21, 2015 at 16:40 PM EDT
NEW YORK, July 21 (Reuters) - Verizon Communications Inc 's upcoming mobile video service will drive revenue with a combination of highly targeted ads, exclusive content and pay-per-view live concerts and sporting events, Chief Financial Officer Fran Shammo said in an interview on Tuesday.
