The NFL – An “Untacklable” Brand
October 03, 2015 at 07:30 AM EDT
Is there really such thing as an “untacklable” or unstoppable brand? After two decades as a brand consultant, my gut reaction is, “of course not, any brand can meet its demise through mismanagement, malfeasance and a host of other activities whether in or out of control of the leadership”....