Clear Food – An Innovative, New Way to Know What’s in The Food We Buy

By: Get News
Dedicated to providing smarter, objective food data, Clear Food is putting trust back in food.

MENLO PARK, California – Nov 18, 2015 – Clear Food is the authoritative online food guide for consumers. They are evaluating food at the molecular level to surface insights about food that go far beyond the label. They can discover hidden additives, trace allergens, and unintended ingredients. Clear Food wants to answer questions like, is this veggie burger really meat-free? Is there wheat in the gluten-free pizza crust?

Their advanced genomic analysis uncovers it all. With food recalls in the news nearly once a week and increasing questions about the quality of the packaged food people buy at the grocery store, it’s hard to know which products are trustworthy. Clear Food’s goal is to give the consumers more confidence in food-purchasing decisions by surfacing trends in the food categories they care about most and highlighting the best products and brands in the industry based on Clear Food’s in-depth molecular analysis. 

In order to do so, Clear Food has developed a unique rating system called the Clear Score to measure food quality and label accuracy with a single number. It’s the only scientific rating system that gives an objective view into the quality of the foods and brands a person buys. To calculate the Clear Score, they compare the actual molecular contents against packaging claims – the higher the score, the more closely the label represents what the person is buying.

They will deliver the result of their tests in the form of monthly trend reports on individual food categories to consumers everywhere via ClearFood.com. However, before everyone can use this incredibly helpful report, Clear Food needs help. That’s why they launched this Kickstarter campaign

The goal of this project is to raise $100,000 by November 21, 2015.  The funds raised will go towards funding ten reports, which include lab costs and the food analysis. 

To help bring this innovative idea to fruition, please visit the Kickstarter campaign or click here. Perks will be delivered between November 2015 and February 2016. 

Please keep in mind this is an “all-or-nothing” deal, which means if the campaign does not reach the funding goal then the project cannot move forward. So know that any amount given can make a difference, and this is an incredible opportunity to be a part of a special campaign! Help Clear Food reach the goal by sharing this on Facebook, Twitter, and other social networks. The more people know about this, the more support the campaign will receive.

Distributed by CROWDFUND NEWSWIRE

Media Contact
Company Name: Clear Food
Contact Person: Mahni Ghorashi
Email: mahni.ghorashi@clearlabs.com
Country: United States
Website: www.kickstarter.com/projects/906785694/clear-food-your-molecular-guide-to-food

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