Conversable Launches Enterprise SaaS Platform for Creating, Delivering, and Managing Automated Responses on Messaging Platforms

Conversable Inc., founded by serial software entrepreneurs Andrew Busey and Ben Lamm, launched today to bring an enterprise approach to the rapidly expanding automation and bot landscape. Conversable’s enterprise platform allows for the creation of interactive, automated experiences on messaging and voice platforms. The launch took place in partnership with the award-winning, fast-casual concept Wingstop and enables guests to place orders from both Facebook and Twitter.

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Social ordering process using Conversable through Twitter for Wingstop. (Photo: Business Wire)

“Enabling conversational commerce and automated self-service through any messaging and/or voice interface will give consumers easier access to getting what they want in whatever channel they are in and will fundamentally transform and enhance the way brands deliver content and handle customer care in all channels,” says Andrew Busey, Chief Product Officer and Co-founder of Conversable.

The Conversable platform allows consumers to move from finding and downloading apps and searching on websites to simply messaging their request to a company or organization and getting it resolved with no wait times or calls into a call center.

Conversable’s groundbreaking enterprise conversational technology platform to build intelligent messaging experiences drives business value in three core areas:

• Conversational Commerce - enabling transactions through conversations on messaging and voice interfaces allowing customers to just say what they want
• Integrated Customer Service - resolving common requests and self-service through automation and machine learning to reduce costs and better service consumers
• Instant Content - creating interactive experiences that deepen engagement with brands while providing on-demand access to information

Conversable allows brands to build conversations with their customers and once the conversational flows are developed, they will work on virtually all current and future messaging platforms. In addition to the bots on each platform, Conversable allows brands to tune each flow to utilize the strengths and formatting of each different messaging platform.

Conversable also helps brands deal with complex system integration, compliance, and security issues that are needed to deliver deep customer interactions and the analytics to constantly improve them.

“Conversable goes way beyond basic bots. There are various options out there for companies to hack together a simple bot that answers basic questions. Enterprise-level automated experiences that are secure and can scale across all platforms is where Conversable comes in,” said Ben Lamm, CEO and co-founder of Conversable.

Conversable partner Wingstop is enhancing their customer experience by launching social ordering on Facebook and Twitter.

“By partnering with Conversable to launch this exciting new platform, we are bringing ordering capabilities to our fans in the social media space where they already converse with us every day,” said Flynn Dekker, CMO of Wingstop. “As one of the most engaged restaurant brands in social media, it is important to us to offer an experience that differentiates Wingstop in the digital commerce arena. In addition to launching social ordering, we are excited about the future potential of our partnership with Conversable and look forward to adding even more capabilities to our social media channels.”

“Wingstop’s millennial audience is at the forefront of the messaging trend and our platform is enabling Wingstop to meet their customers in the channels where they already are and better reach and serve their needs. Wingstop is leading the restaurant industry in innovation and delivering the best in-channel experience for its customers,” said Ben Lamm.

Conversable simplifies the complexity and moving parts of creating conversational experiences that help people get things done or get information quickly so that companies can focus on designing the right experience for their customers while leaving the mechanics, infrastructure, and upkeep to the Conversable platform.

About Conversable:

Conversable is the leading SaaS platform for creating intelligent, conversational messaging experiences for customer self-service, conversational commerce, and on-demand content via major messaging and voice applications. Learn more about Conversable at https://conversable.com.

Conversable was founded by Andrew Busey and Ben Lamm.

Andrew Busey is co-founder, Chairman, and Chief Product Officer of Conversable. Previous to Conversable, Andrew was a partner at Chaotic Moon Studios, a global creative technology studio that was acquired by Accenture (NYSE: ACN).

Andrew also co-founded and sold Pluck, a social media software company, to Demand Media (NYSE: DMD) and Challenge Games to Zynga (NASDAQ: ZNGA). Andrew has also pioneered some of the industry’s most important Web technologies — including work on Mosaic, the first Web browser (now part of Microsoft Internet Explorer); creating iChat, the first Web-based chat system and one of the first instant messaging applications; and building WebCenter, the first Web-based customer service technology (now part of Avaya). He is a graduate in computer science from Duke University, holds an MBA from the Wharton School at the University of Pennsylvania, and has over 22 patents issued.

Ben Lamm is co-founder and CEO of Conversable. Previous to Conversable, Ben was the founder and CEO behind Chaotic Moon Studios, a global creative technology powerhouse (Acquired by Accenture NYSE: ACN), Lamm spearheaded the creation of some of the Fortune 500’s most groundbreaking digital products and experiences in the emerging tech world of IoT, VR, Connected Car, Mobile, Tablet, OTT, and Wearables.

About Wingstop:

Founded in 1994 and headquartered in Dallas, Texas, Wingstop Inc. (Nasdaq: WING) operates and franchises 873 restaurants across the United States, Mexico, Singapore, the Philippines, Indonesia, and the United Arab Emirates as of the end of the first quarter 2016. The Wing Experts menu features bone-in and boneless wings with 11 bold, distinctive flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ, Louisiana Rub and Mango Habanero. Wingstop's wings are always cooked-to-order, hand-sauced and tossed and served with a variety of freshly-prepared sides including Wingstop's hand-cut, seasoned fries. Wingstop has grown domestic same store sales for 12 consecutive years through 2015, was named the “Best Franchise Deal in North America” by QSR magazine in 2014, was ranked the 2015 #5 Top Growth Chain by Nation’s Restaurant News and was recognized as “Best Wings” by Food and Wine in 2014. For more information visit www.wingstop.com or www.wingstopfranchise.com. Become a fan of Wingstop by visiting facebook.com/Wingstop or twitter.com/wingstop.

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