Research and Markets: So What's So Great About Your Business Doing Good?

Research and Markets (http://www.researchandmarkets.com/reports/c83150) has announced the addition of Giving Back: Connecting You, Business, and Community to their offering.

There is something exciting happening in businesses across the country. More business-people and more companies than ever are participating in charitable activities and are learning that giving back is not a sloganit is a way of doing business and a way of life.

Giving Back reveals how fundamental and lasting changes are being accomplished in communities and highlights highly effective organizations from a number of major metropolitan areas, including Kiva.org, Horizons for Homeless Children, the Annie E. Casey Foundation, LINC, Stonyfield Farm Profits for the Planet, and many more.

You will be inspired by the stories, anecdotes, personal observations, experience, and advice of visionary leaders in business, including:

- Roger Brown and Linda Mason, cofounders of Bright Horizons Family Solutions

- S. Truett Cathy, founder and Chairman, Chick-fil-A®, Inc.

- Matt Flannery, cofounder of Kiva.org

- Gary Hirshberg, Chairman, President, and CEO of Stonyfield Farm

- Kent C. (Oz) Nelson, retired chairman and CEO of United Parcel Service

In each case, you will discover the positive benefits of becoming personally involved in your community and of affiliating your business with charities and nonprofits. These benefits include an increase in your bottom line and in your employees' morale, as well as a boost to your company's brand and reputationall through giving back.

About the Authors

Bert Berkley is Chairman of Tension Envelope Corporation, one of the nation's largest envelope manufacturers, and is the founder and immediate past chairman of the Local Investment Commission (LINC). He is currently on the boards of the Institute for Educational Leadership and Centerpoint for Leaders, as well as several state of Missouri and local boards.

Peter Economy is a professional bus-iness writer and author or coauthor of several bestselling books including Managing For Dummies and Enterprising Nonprofits: A Toolkit for Social Entrepreneurs, both published by Wiley. He is also associate editor of Leader to Leader, the Apex awardwinning publication of the Leader to Leader Institute.

Topics Covered:

- Giving Back. Good For You, Your Business, and Your Community.

- The LINC Between Business and Community in Kansas City.

- Changing Lives with Loans from Kiva.org.

- The Wizard Oz, UPS, and Annie E. Casey.

- The Futures Bright for Boston Kids.

- Fried Chicken, Foster Children and Chick-fil-A.

- Mixing Principles and Profits at Stonyfield Farm.

- SPORTS 4 San Diego's Exceptional Athletes.

- You Don't Have to Be CEO (or Have a Million Dollars) to Give Back to Your Community.

For more information, visit http://www.researchandmarkets.com/reports/c83150.

Contacts:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980

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