iKnowtion, a marketing and analytics consultancy that works with Fortune 1000 companies to improve marketing effectiveness, today announced the official speaker list for “Marketing Analytics Xchange” (MAX08). The forum, scheduled for September 17, 2008 at the Marriott Long Wharf Hotel in downtown Boston, will bring together an impressive array of companies, academics and service providers to discuss the latest trends in marketing analytics and decision making.
Senior marketing executives from General Motors, Fidelity Investments, CVS/Caremark , Liberty Mutual Group, Constant Contact, Communispace, Cymfony, and W2 Group will participate in panels that will focus on leveraging marketing analytics to drive business results.
In addition, Dave Frankland, Senior Analyst with Forrester Research will serve as a moderator at the event along with keynote speaker Dr. Thomas Davenport. Mr. Frankland’s current research covers database marketing and marketing services and focuses on helping companies to better leverage customer data and improve overall marketing performance.
The following is a complete list of panels and participating speakers:
Panel 1: Analytics at the Point of the Spear: Driving Business Value
- Karen H. Ebben, Director, Marketing Effectiveness & Enabling Analytics, GMIA, General Motors Corporation
- Adrian R. Sosa, Director of Marketing Intelligence, CVS Pharmacy Inc.
- Nancie Freitas, Chief Marketing Officer, Constant Contact, Inc.
Panel 2: Measurement and Decision Making in the Web-Enabled World
- Larry Weber, Chairman, W2 Group
- Jim Nail, Chief Strategy & Marketing Officer, TNS Media Intelligence/Cymfony
- Leslie Forde, VP, Strategic Alliances, Communispace Corporation
Panel 3: Becoming an Analytical Competitor: A View from the Top
- Karen H. Ebben, Director, Marketing Effectiveness & Enabling Analytics, GMIA, General Motors Corporation
- Philippe M. Mauldin, Executive Vice President, Retirement Services Marketing, Fidelity Investments
- Jim Purvis, VP & Manager, Commercial Markets Marketing, Liberty Mutual Group
“We’re pleased to have assembled an impressive array of seasoned marketing executives from various industry categories,” said William Duffy, Managing Partner of iKnowtion. “We’re looking forward to a robust discussion on how these executives are using business intelligence and analytics to positively impact their business performance.”
In May, iKnowtion announced that Dr. Thomas Davenport will be the keynote speaker at MAX08. Dr. Davenport is a President’s Distinguished Professor of Information Technology & Management at Babson College and the co-author of Competing on Analytics: The New Science of Winning. Dr. Davenport will also be moderating the panel “Becoming an Analytical Competitor: A View from the Top.”
About MAX08
iKnowtion’s first annual marketing analytics forum, titled “Unleashing the Power of Marketing Analytics,” will focus on the growing ranks of companies who are implementing analytic strategies for competitive advantage. With an emphasis on practical advice and takeaways that can be immediately put to use, the forum will showcase illustrative examples from leading brands in the consumer and B-to-B marketplace with featured speakers representing retail, financial services, automotive, and other business sectors. This event will have limited seating, so those interested in attending are advised to register as soon as possible via www.iknowtion.com/max08. MAX08 will take place on September 17, 2008 at the Marriott Long Wharf Hotel in downtown Boston. Register by June 30 and save more than 20% on the registration fee.
About iKnowtion
iKnowtion is a marketing and analytic consultancy that helps Fortune 1000 companies optimize the impact of marketing expenditures from demand spending to customer focused initiatives. iKnowtion’s industry knowledge and expertise, combined with a comprehensive and proven analytic approach provides businesses with the marketing insights and analytical engines required to dramatically improve business results. Global leaders in automotive, financial services, retail and consumer goods rely on iKnowtion to help increase market share, boost customer loyalty, and optimize marketing spend. Founded in 1999, the company is headquartered in Burlington, Massachusetts. For more information, please visit http://www.iknowtion.com.
Registration Information
Register at www.iknowtion.com/max08 by June 30 and receive more than 20% off the registration fee.
Contacts:
Danielle Stead, 781-487-4615
dstead@racepointgroup.com
