Firstgiving.com, the leading social platform for fundraising for any cause, any time, any place, reported findings from a July 2008 Firstgiving.com donor survey which confirms that enabling support for a cause through a social platform brings both new donors and increased funds for non-profit organizations (NPO’s). Of the 326 donor respondents, a full 24.8% indicated that they would not have donated to an offline fundraising campaign.
Firstgiving.com also discovered that 68.3% of individual fundraisers found out about the Firstgiving.com website via communication directly from a non-profit organization and an additional 10.6% were brought to Firstgiving.com on the recommendation of a personal friend. The content presented on the customized fundraising pages helps individuals personalize their fundraising efforts and encourage new donors via new Firstgiving.com pages.
Firstgiving.com offers fundraisers a streamlined template that can be personalized with messages, photos and videos. Fundraisers then send links to their fundraising pages to family, friends and networks around the globe and ask for support in a walk, run, bike ride, growing an embarrassing mustache, or any other reason they can think of to raise funds for any certified charitable organization.
The ability for individuals and non-profits to set up a personalized fundraising page with Firstgiving.com brings new donors into the charity process. Because of its ease and ability to reach more people, Firstgiving.com’s social fundraising platform has helped to raise an average of three times more money than traditional methods alone.
“The ability to put your personal stamp on fundraising expands the traditional norms of charitable giving,” said Mark Sutton, CEO of Firstgiving.com. “Fundraising is more effective when you create a connection to the emotional ties associated with a particular cause. The personal far outweighs the formal in communication about charitable giving.”
For more information on how to set up your own Firstgiving fundraising page, please visit www.firstgiving.com.
About Firstgiving.com
Established in 2003, Firstgiving.com is the leading social platform for fundraising for any cause, any time, any place. Firstgiving.com brings the voice of each fundraising story to life, which drives maximum contributions and offers everyday people social-based tools and resources to raise money and awareness for a cause that has driven them to do something extraordinary for others. The company works with over 2,000 nonprofit charity clients in the US and tens of thousands of individual fundraisers who have raised more than $50 million through the premier social platform for fundraising. Firstgiving is the US office of Giving, Ltd of London, England. For more information please visit www.firstgiving.com or call (617) 591-2121.
Contacts:
Laura Ackerman, 508-366-2099, ext. 125
laura@kelandpartners.com
