Research and Markets (http://www.researchandmarkets.com/research/12833b/mobile_sns_in_chin) has announced the addition of the "Mobile SNS in China: Online Extensions Provide an Edge" report to their offering.
In China, social networking services began in 2002 and have been an Internet phenomenon since 2005. It is estimated that China had over 100 million online SNS subscribers, or over 50% of total Internet users, at the end of 2007. China’s mobile SNS market began in 2004, a few years later than the web-based networks. This is still a small market, with about 40 million users at the end of 2007.
This report discusses SNS trends and discusses market structure, services, and business models. It also includes the results of a consumer survey that explores the attitudes and preferences of Chinese mobile Internet users with regard to mobile social networking. Finally, the report cross-checks survey results with other consumer research, e.g., Chinese Internet user profiles provided by CNNIC and the results of an online SNS survey conducted by us.
Key Topics Covered:
-Executive Summary
-Definitions and Introduction
-SNS Moving to Mobile Phones
-Market Overview
-Types of Mobile SNS
-Friend-Finding
-Content Sharing
-Microblogging
-Location-Based SNS
-Business Models
-Ad-Based
-Premium Services
-Virtual Items
-Consumer Survey
-User Demographics
-Survey Results
-SNS Awareness
-Level of Interest
-Preferred Uses
-Barriers to Use
-Summary
-Methodology
-Related Reports
List of Tables
- Internet User Ages
- Internet Users’ Monthly Income (US$)
- What Kinds of Contacts Do You Usually Make Through Online SNS? (Multiple Answers Allowed)
- Preferred Functions Using Online SNS (Multiple Answers Allowed)
List of Figures
- Online Social Networks in China
- Mobile Social Networks in China
- Respondent Ages
- Respondent Gender
- Respondent Monthly Income (US$)
- Which Functions Does Your Mobile Phone Have? (Multiple Answers Allowed)
- Respondent Attitudes to New Technology
- Respondent Awareness of SNS
- Respondent Interest in Mobile SNS
- Level of Interest, by Age
- Level of Interest, by Gender
- What Kinds of Contacts Do You Wish to Make Through Mobile SNS? (Base: Respondents who are Extremely or Very Interested in Mobile SNS—Multiple Answers Allowed)
- Preferred Contacts, by Age (Multiple Answers Allowed)
- Do You Prefer Real-Name Communities or Those That Allow False Names? (Base: Respondents who are Extremely or Very Interested in Mobile SNS)
- Preferred Activities (Base: Respondents who are Extremely or Very Interested in Mobile SNS—Multiple Answers Allowed)
- Preferred Functions, by Age (Base: Respondents who are Extremely or Very Interested in Mobile SNS—Multiple Answers Allowed)
- Preferred Functions, by Gender (Base: Respondents who are Extremely or Very Interested in Mobile SNS—Multiple Answers Allowed)
- Barriers to Mobile SNS Use (Base: Respondents who are Extremely or Very Interested in Mobile SNS—Multiple Answers Allowed)
For more information visit http://www.researchandmarkets.com/research/12833b/mobile_sns_in_chin
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Laura Wood, Senior Manager
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