DNA Beverage Corporation to Provide Statewide Distribution of Its Energy Drink

DNA Beverage Corporation (Pink Sheets:DNAB), makers of DNA® Energy Drink, the new and great tasting favorite of the action sports community and its fans, announced today that its distribution subsidiary Grass Roots Beverage (GRB) has expanded its local South Florida coverage to a full statewide operation. What began as a test 12 months ago and a limited regional operation 6 months after that has grown into a full blown statewide operation with enormous upside potential. Fully branded DNA vehicles have been added to the current fleet and satellite warehouses have been opened in Ft. Myers, Orlando, Spring Hill, Tampa and Melbourne in order to insure that the Company’s high service standards are maintained.

“Expanding our distribution capabilities are a necessity if we were to maintain our current growth objectives,” said Darren Marks, the Company’s President. "If anything, distribution opportunities for new beverage offerings like ours have diminished over the last 6 months. Category leaders Monster, Rock Star, and Red Bull are either self-distributing or controlled by Coke and Pepsi, leaving the rest of the category searching for alternatives and making our services so much more valuable,” added Marks.

According to the latest industry reports, convenience stores are responsible for 82% of all energy drink sales and Florida is ranked number four in the nation with over 9,000 such locations.

DNA’s Vice-President of Operations, Ralph Sabella said, “The last 6 months has produced enough successes to reinforce our commitment to growing our brand through an expanding company run operation.” Sabella added, “Our improved level of service has attracted some very prominent national chain-store accounts putting us on pace of reaching our goal of 3,000 accounts carrying DNA by year’s end and has also opened up a number of significant distribution opportunities with manufacturers of non-competing products.”

About DNA Energy Drink

DNA Energy Drink is a product of DNA Beverage Corp. and its roots are in the action sports world of athletes who created the drink. DNA Energy Drink is a high quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body’s seven energy sources to maximize energy and improve awareness. DNA Energy Drink comes in 16oz. cans in flavors including Lemon Lime, Citrus and Citrus Sugar Free and retails for a suggested retail price of $1.99.

True to its actions sports roots, DNA Energy Drink has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right. DNA has strong recognition in action sports and stores that support these athletes and sport participants and is a regular at skate parks. Its 80ft. DNA branded semi-trailer is a regular at events all over the country and regularly supports its retailers and distributors and at various community and charitable functions such as the van’s recent appearance at the Joe DiMaggio Children’s Hospital in Hollywood, FL. For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com.

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.