REDWOOD CITY, Calif., Feb. 11, 2009 (GLOBE NEWSWIRE) -- e-Commerce merchants in the U.S. and the U.K. converged on summits to find innovative strategies to increase sales during these tough economic times. Promotions and Search Engine Marketing (SEM) were among the top 2009 budget priorities - a common theme on both continents.
One area that merchants were surprised to find an innovative solution to increasing sales was the ability to increase promotions and incentives by using context-aware messaging and dynamic bundling. As cited in the BroadVision(r) White Paper, "Online Retailers Focus on What Works When Shoppers Get Cautious," shoppers spend more carefully in tough economic times, but they are willing to spend. Today's merchants look for ROI-based solutions that can deliver higher AOV and reduce abandoned carts.
Attendees at shop.org's Strategy & Innovation Forum and the RetailBulletin Summit reacted positively to BroadVision's eMerchandising(tm) and eMerchandising Uplift(tm) solutions as answers to driving more sales while maintaining and gaining customer loyalty. Merchants who traditionally do not incentivize shoppers with discounted pricing, saw BroadVision's eMerchandising and eMerchandising Uplift as solutions to better customer relationship management and inventory management in their e-commerce sites.
"E-Commerce merchants around the world are facing the same troubling economic issues," commented Andrea Rubei, General Manager and Vice President, BroadVision EMEA and NASA. "Our study shows that eMerchandising and eMerchandising Uplift are on track to assist merchants in addressing economic issues while helping them maintain customer loyalty in these times."
Driving innovation since 1993, BroadVision is a global provider of strategic e-business solutions. Our modular applications and agile toolsets, built on a robust framework for personalization and self-service, power mission-critical web initiatives that deliver unparalleled value to diverse customers worldwide. Hundreds of organizations, serving over 50 million registered users - including Audible.com, Baker Hughes, BluecCross/BlueShield, Canon, EFG Bank, Epson America, Hilti, Honeywell, Iberia, Indian Railway Catering and Tourism Corporation, Oreck Corporation, PETCO, Sony, U.S. Air Force, Verifone, Vodafone and Xerox - rely on BroadVision as their platform of choice for e-business.
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CONTACT: BroadVision, Inc. Tina Jade Wong, Director of Marketing 650-331-3297 firstname.lastname@example.org