American Apparel (Amex: APP), the vertically integrated clothing manufacturer based in downtown Los Angeles, has announced the opening of two new shop-in-shop locations inside two flagship Myer department stores in Sydney and Melbourne, Australia. This is the company's first collaboration with the Myer Store Group and marks American Apparel's fourth and fifth stores in Australia, in addition to its thriving e-commerce business at store.americanapparel.com.au.
These two new retail spaces, each approximately 700 sq ft, continue the company's expansion into the shop-in-shop market.
"We're excited to be serving more customers in Sydney and Melbourne face to face via the largest department store in Australia. With these openings, American Apparel is nearly doubling its store base in the country and doing it efficiently with a great and respected partner," said Marsha Brady, a creative director for American Apparel.
The stores will be the first new locations opened by American Apparel in Australia since it opened its Adelaide store in December 2008.
"We are pleased to inspire our customers with this exciting new shop-in-shop concept in conjunction with one of the world's leading youth fashion brands," said Judy Coomber, a spokesperson for Myer Group.
As part of its international expansion, American Apparel also recently opened an online store in Hong Kong as well as similar shop-in-shops inside Selfridges stores in the United Kingdom.
About American Apparel
American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of February 29, 2012, American Apparel had approximately 10,000 employees and operated 250 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea, and China. American Apparel also operates a leading wholesale business that supplies high quality T-shirts and other casual wear to distributors and screen printers. In addition to its retail stores and wholesale operations, American Apparel operates an online retail e-commerce website at http://www.americanapparel.net.