February 03, 2010 at 09:34 AM EST
Arizona Welcomes New Leaf Tea
New Leaf Brands Expands Into Arizona With Distribution Agreements With Crescent Crown Distributing and QuikTrip Convenience Stores

ORANGEBURG, NY -- (Marketwire) -- 02/03/10 -- New Leaf Brands, Inc. (OTCBB: NLEF) ("Company"), a provider of great tasting, all natural, healthy beverages, announced today that it has reached a distribution agreement with Crescent Crown Distributing in Phoenix, Arizona.

Crescent Crown Distributing is the proud distributor for MillerCoors, Crown Imports LLC, Heineken USA, New Belgium Brewery, Pabst Brewing Company, Mike's Hard Lemonade and many more distinguished beer suppliers. In addition to their extensive beer portfolio Crescent Crown Distributing also offers exciting non-alcoholic beverages such as Welch's, Sunny Delight and now New Leaf Tea.

Crescent Crown now sells and delivers over 26 million cases annually throughout their distribution territories in Arizona and Louisiana making Crescent Crown one of the top five largest beer distributors in the country.

Additionally, Quick Trip Convenience Stores has authorized New Leaf Teas in all of its 70 Phoenix Metro convenience stores.

QuikTrip convenience stores have over 500 stores, all open 24 hours a day, 365 days a year located in nine states. All convenience stores offer guaranteed gasoline and truck fleet diesel fueling programs as well as a wide selection of convenience store food and beverage products. QuikTrip takes pride in the quality, products and services offered in their stores.

"Arizona has been a market that we have targeted for some time and we are happy to announce our product roll out in the Phoenix Metro area," stated Mr. Eric Skae, President and CEO. "We look forward to gaining market awareness for our products as we aggressively expand throughout the south west region."

About New Leaf Brands, Inc.:

Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf was created with the vision of providing great tasting, healthy beverages for consumers. New Leaf Tea was the company's first product and was born out of that vision and now is available to consumers in 14 unique flavors and in over 8,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. New Leaf Teas are sweetened with 100% organic cane sugar. For more information, please visit www.newleafbrands.com.

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.

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Contact:
David Tsiang
New Leaf Brands, Inc.
Chief Financial Officer
(845) 365-1570
Dtsiang@newleafbrands.com

Alan Sheinwald
Alliance Advisors, LLC
President
(914) 669-0222
asheinwald@allianceadvisors.net

Mark McPartland
Alliance Advisors, LLC
Vice President
(910) 686-0455
markmcp@allianceadvisors.net

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