OLD TAPPAN, NJ -- (Marketwire) -- 07/27/10 -- New Leaf Brands, Inc. (OTCBB: NLEF) ("Company"), a provider of great tasting, all natural, healthy beverages, has doubled production of its new lineup of Lemonades which have sold out for the second time since market introduction in April. Additionally, the Company reported its Homemade Lemonade flavor was the number one New Leaf beverage distributed by Manhattan Beer in the New York City metro area for June.
Manhattan Beer launched an expanded campaign in April to distribute the 'Official Beverage of Taste' in the New York metro area, more than doubling the previous distribution of New Leaf. Beverages were re-shelved with proprietary merchandising displays at the ideal consumer eye level and stocked with New Leaf's trademark green color glide rack at new and existing accounts. Manhattan Beer also began distributing New Leaf's new product line of four lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar. The campaign exceeded expectations and has been accelerated to meet the growing demand for New Leaf's full lineup of ready-to-drink beverages.
Bill DeLuca, Senior Vice President of Sales and Marketing for Manhattan Beer, commented, "Our New Leaf marketing campaign has been a tremendous success and demand for New Leaf continues to grow. The summer heat is driving demand even greater, especially for the Homemade Lemonade flavor which has been our top selling New Leaf flavor beverage in June and July to date. We believe our campaign has helped make New Leaf 'The Official Beverage of Taste' for New Yorkers."
Eric Skae, New Leaf President and CEO, stated, "We have received overwhelming acceptance of our new lemonade flavors. Not surprisingly, we quickly sold out of our first two production runs and have doubled our third production run to meet this growing demand. We will continue working closely with Bill and his team at Manhattan Beer, which has played a huge part in this success, as we expand our previously announced marketing campaign in the New York Metro area. Our overall case sales continue to gain momentum in our key markets and we expect this growth to continue."
About New Leaf Brands, Inc.:
Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands (OTCBB: NLEF) was born out of the vision to provide consumers with a healthy and great tasting beverage. New Leaf Brands are available in 12 unique tea flavors sweetened with 100% organic cane sugar, 4 lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar and 2 diet iced teas sweetened with Splenda.
In the US, the refreshing beverages can be found in over 12,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. For more information, please visit http://www.newleafbrands.com/ or follow New Leaf on Twitter @DrinkNewLeaf and become a fan on Facebook (http://www.facebook.com/pages/New-Leaf-Tea/142029534279?ref=ts).
This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.
New Leaf Brands, Inc.
Carolyn Izzo Integrated Communications
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Alliance Advisors, LLC