OLD TAPPAN, NJ -- (Marketwire) -- 08/10/10 -- New Leaf Brands, Inc. (OTCBB: NLEF) ("Company"), a provider of great tasting, all natural, healthy beverages, today announced that Duty Free Philippines, thru a distribution agreement with Supervalu's distribution network, has begun offering 'The Official Beverage of Taste' to their customers. Duty Free Philippines, the country's state-owned, duty free retailer exclusive to travelers, will immediately begin selling New Leaf Brands' unique ready to drink teas, new lemonades and half and half beverages.
Duty Free Philippines (DFP) is dedicated to exceeding the shopping desires of local and international travelers. The US$200 million retailer sells perfume, jewelry, liquor, tobacco, confectionary, cosmetics, electronic goods and other imported merchandise through 9 on-airport and off-airport locations throughout the Philippines. Supervalu's distribution network services all DFP locations in the country through its international grocery supply channel.
"We continue to establish relationships and build distribution channels with international grocery and specialty retailers. The demand for our great tasting products stretches beyond the United States as we have seen previously through our expansion in Thailand, Hong Kong, Taiwan, and other parts of Asia. Our move into the Philippines thru Supervalu is in line with our expansion strategy internationally and further validates the far reaching appeal of New Leaf's superior tasting beverages. We look forward to further developing other key markets with our distribution partners," stated Eric Skae, New Leaf President and CEO.
About New Leaf Brands, Inc.:
Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands (OTCBB: NLEF) was born out of the vision to provide consumers with a healthy and great tasting beverage. New Leaf Brands are available in 12 unique tea flavors sweetened with 100% organic cane sugar, 4 lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar and 2 diet iced teas sweetened with Splenda.
In the US, the refreshing beverages can be found in over 12,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. For more information, please visit http://www.newleafbrands.com/ or follow New Leaf on Twitter @DrinkNewLeaf and become a fan on Facebook (http://www.facebook.com/pages/New-Leaf-Tea/142029534279?ref=ts).
This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.
New Leaf Brands, Inc.
Carolyn Izzo Integrated Communications
(845) 358-3920, x14
Alan Sheinwald/Mark McPartland
Alliance Advisors, LLC